Basis Automates TikTok Ads Performance Reporting by Laurie Sullivan @lauriesullivan, June 27, 2023 Basis Technologies is offering steps to automate marketing accountability and reporting with the integration of TikTok ad-delivery data alongside programmatic, direct, search and social — despite reports that the company notes exceptions for storing creator data. A central hub in the Basis … Continue reading Basis Automates TikTok Ads Performance Reporting
Twitter Launches Search Keyword Ads In Beta For All Advertisers, Strengthens Safety Reporting by Laurie Sullivan @lauriesullivan, January 26, 2023 Twitter announced a beta program earlier this week for companies that want to run advertisements on the platform. The ad option — called Search Keyword Ads — allows advertisers to bid on keywords. The bid … Continue reading Twitter Launches Search Keyword Ads In Beta For All Advertisers, Strengthens Safety Reporting
Amazon Ads Reporting Outage Throws Off Calculations For Black Friday Campaign Spend by Laurie Sullivan , Staff Writer @lauriesullivan, November 30, 2022 A glitch in Amazon’s ad tools system on Black Friday caused advertisers to potentially overspend up to hundreds of thousands of dollars during the hottest holiday weekend of the year, while others underspent, causing them … Continue reading Amazon Ads Reporting Outage Throws Off Calculations For Black Friday Campaign Spend
Stories sell — whether you’re explaining a product or a data set. Learning how to tell a story with data is an important skill for proving your agency’s value. CallRail on July 11, 2022 In 2009, anthropological researchers made $ 8,000 on trinkets for which they paid just $ 1.25 each. What made these … Continue reading How to tell a story with data and elevate your client reporting
New capabilities from Basis Technologies will help agencies communicate campaign performance to clients. Kim Davis on June 9, 2022 Basis Technologies (formerly Centro), the workflow automation and business intelligence provider, has launched Data Canvas, a solution aimed at helping agencies communicate with clients on campaign performance through live dashboards. Data Canvas is seen as an … Continue reading New solution promises improved data visualization to streamline campaign reporting
IAS Advances Contextual Targeting With Launch Of Control Panel For Planning, Reporting by Laurie Sullivan @lauriesullivan, May 19, 2022 Integral Ad Science has advanced its suite of products to include Control Panel for reporting and planning. The new capabilities are intended to help consumers better understand the value and return on investment (ROI) that IAS’s contextual … Continue reading IAS Advances Contextual Targeting With Launch Of Control Panel For Planning, Reporting
When it comes to improving your email programs, it’s all about the numbers. Kath Pay on May 6, 2022 Whether you think of email as an art, a science or both (as I do), there’s no escaping the reality that email is a numbers game through and through. Knowing which numbers (or metrics) to track … Continue reading Better reporting can improve email performance
Ensure that your data provides you with actionable information to help guide your marketing efforts. Theresa Kushner on April 15, 2022 Every Monday morning, two marketing groups in two different companies get a standard report. One marketing team reads the report and then usually convince themselves that the data is wrong because their campaigns are … Continue reading 5 steps to make the most of your reporting and analytics
New feature allows custom filters based on users’ unique campaign naming convention. Constantine von Hoffman on April 5, 2022 Integral Ad Science, the ad verification and optimization platform, has unveiled a series of new features to provide advertisers with increased visibility into campaign performance. A unified view. New Unified View reporting will allow clients to … Continue reading IAS announces reporting enhancements to provide a unified view of global campaigns
S4 Capital Shares Pummeled After Firm Delays Reporting FY 2021 Results Again by Steve McClellan @mp_mcclellan, March 31, 2022 Martin Sorrell-led S4 Capital delayed issuing its fourth quarter and full-year 2021 results for the second time and investors weren’t happy—they sent shares of the company down another 8% on the London Stock Exchange today. For … Continue reading S4 Capital Shares Pummeled After Firm Delays Reporting FY 2021 Results Again
