Tag Archives: Reporting

Google Consolidates Performance Reporting In Search Console

Google Consolidates Performance Reporting In Search Console by Laurie Sullivan , Staff Writer @lauriesullivan, February 6, 2019 Google plans to change how the Search Console Performance reports count some metrics. At the end of March, rather than use the URL that appears in the search bar, Google said that for some searches it will begin using … Continue reading Google Consolidates Performance Reporting In Search Console

All the ABM metrics to measure for your quarterly reporting

The traditional demand funnel doesn’t cut it for account-based marketing — so report on these KPIs instead. You know the drill. The end of the quarter rolls around, so you dust off your go-to spreadsheets and dashboards. It’s once again time to distill three months’ worth of marketing into one quarterly report. But this time, … Continue reading All the ABM metrics to measure for your quarterly reporting

Facebook expands A/B ad-testing capabilities & adds reporting features

Advertisers will now have more ways to test ads and a new dashboard to track split-test KPIs. Amy Gesenhues on April 3, 2018    Facebook is adding new features to its A/B split-testing feature for advertisers and making it available from within the Quick Creation workflow. The A/B ad-testing option, launched in October of last … Continue reading Facebook expands A/B ad-testing capabilities & adds reporting features

Client Reporting: How to Make It Less Painful (and More Profitable)

Karl Sakas — January 24, 2018 Follow @KarlSakas — January 24, 2018 Here’s how to make client reporting better! Earlier in my career, I created market share reports each quarter. My predecessor spent eight weeks a year on this task. I revamped her process—and cut timeline by 80%, from two weeks a quarter to two … Continue reading Client Reporting: How to Make It Less Painful (and More Profitable)

Why Transparent Reporting Creates a Happy, Healthy Company Culture

Katy French — January 24, 2018 — January 24, 2018 Free-Photos / Pixabay A healthy culture is crucial to a successful business, as it influences everything from your customer service to your employee interactions in the break room. (If you’ve worked at a company with a toxic culture, you know how soul-crushing it can be.) … Continue reading Why Transparent Reporting Creates a Happy, Healthy Company Culture

Why agency communication needs to pivot from reporting to analysis (and how)

How can you prove your value to clients? Contributor Garrett Mehrguth says agencies need to move away from being number-crunchers and instead focus on putting the information into context for clients. Garrett Mehrguth on November 3, 2017   As an agency, we’re in a results-oriented business. We get paid to deliver upon specific marketing KPIs. … Continue reading Why agency communication needs to pivot from reporting to analysis (and how)