Tag Archives: cards

Stack evolution: Cancel those credit cards and put a process in place

Through the power of a credit card, everyone in the organization has become a technology purchaser without strategy or discipline. That needs to change. Anita Brearton on September 5, 2019 Over the last five to 10 years, companies have been spending more and more on technology to acquire, engage and retain customers. Increased pressure to achieve … Continue reading Stack evolution: Cancel those credit cards and put a process in place

Fake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cards

WaPo’s ad engineer’s tweet touched a nerve, racking up more than 6,000 likes, nearly 3,000 retweets and a slew of comments and numerous sub-threads. Robin Kurzer on December 27, 2018 Aram Zucker-Scharff, ad engineering director for Washington Post’s research, experimentation and development team, lit up a tweetstorm Wednesday, calling just about every way that the digital marketers … Continue reading Fake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cards

Contactless Cards Are Finally Ready for Prime Time (No, This Time We *Really* Mean It!)

Fred Ulrich — November 30, 2018 — November 30, 2018 For those of us who work in the payments industry, contactless payments and contactless cards have been something of a white whale for close to 20 years now. Always out there, just about to catch-on, if only… A brief history of contactless paymentsThere’s a history … Continue reading Contactless Cards Are Finally Ready for Prime Time (No, This Time We *Really* Mean It!)

Credit Cards Nightmare

  Credit cards nightmare in simple words, without overwhelming readers with strange banking terms they cannot understand, read and enjoy. Customer Acquisition Process Banks and Financial Institutions are in race to get you enrolled into their Credit Cards programs, marketing departments collect phone numbers, and people names, sales team do the targeting to enroll you … Continue reading Credit Cards Nightmare

Eliminate Customers’ Fears When Accepting Credit Cards on Your Website

Choncé Maddox — August 13, 2017 — August 13, 2017 Mediamodifier / Pixabay Shopping online and paying for services right from your computer is very common these days. While some people don’t even think twice about paying with their debit or credit card online, others can be a little cautious especially if the website seems … Continue reading Eliminate Customers’ Fears When Accepting Credit Cards on Your Website

7 Best Practices to Create an Effective In-store Presence for Co-brand Cards

David Wilson — April 4, 2017 — April 4, 2017 Creating an effective in-store marketing presence for a co-brand card is a challenge facing almost all retailers. To better understand the current landscape and develop a useful set of insights-to-action, Media Logic conducted an in-store audit across more than 30 different retail brands. Overall, we … Continue reading 7 Best Practices to Create an Effective In-store Presence for Co-brand Cards

How Google’s New Rich Cards Are Changing Mobile UX and SEO

by John Lincoln May 23, 2016 Follow @johnelincolnMay 23, 2016 Last week, Google rolled out a new search result format called “rich cards.” While the format is limited to specific interests right now, it’s a good idea to know up-front how you can eventually apply rich cards to your own search engine optimization (SEO) efforts. … Continue reading How Google’s New Rich Cards Are Changing Mobile UX and SEO