Category Archives: Web Management Guidelines

12 Things That Differentiate The Best Web Design Companies

Rick Whittington December 30, 2014   If you tried to research website design companies using a search engine, your search would return a lot of different companies. It’s hard to pick out the bad designers from the commonplace. And even more concerning, it can be tricky to distinguish “okay” web design companies from truly exemplary … Continue reading 12 Things That Differentiate The Best Web Design Companies

Making Sense of your Traffic Analysis through Google Analytics

Justin WongDecember 29, 2014 One of the most useful applications of Google Analytics is finding out where your visitors are coming from. If you have a thousand visitors a month, how many of them come from SEO? How many from social media posts, or online advertising? If any of these sources are performing poorly, you … Continue reading Making Sense of your Traffic Analysis through Google Analytics

Converting Online Traffic To In-Store Shoppers

ZOG DigitalDecember 30, 2014 Have you ever questioned if your digital marketing is really providing true value and ROI for your brand? You’re not alone. Many businesses struggle with putting the proper resources toward marketing and measuring their results. While many elements of digital marketing offer insights and analytical data to measure success, many brands … Continue reading Converting Online Traffic To In-Store Shoppers

How to Crowdsource Blog Content to Increase Website Traffic

Angela Vuona December 28, 2014 Increasingly, Fortune 500 companies are embracing enterprise crowdsourcing in a big way. For example, when Lays wants to find a new flavor for its brand potato chips, it doesn’t turn to food scientists to mix flavorings. It turns to its Facebook followers for their “Do Us a Flavor” campaign — … Continue reading How to Crowdsource Blog Content to Increase Website Traffic

How To Test Your Website For Marketing Success?

Patrick Murphy December 26, 2014 Why should you test your website? Every colleague, employee, and customer has an opinion about your website. Most of their beliefs are out of date, biased, based on experience in some irrelevant realm or, most often, just plain wrong. Rather than going with your opinion, their opinion, the opinion of … Continue reading How To Test Your Website For Marketing Success?