What lessons can conversion optimizers learn from multiple choice test creators? Columnist Brian Massey explores. Brian Massey on January 8, 2015 My daughter is planning for college. It’s her last semester of high school. Among the key drivers of her choice are her scores on the SAT and ACT. These are two aptitude tests that will, … Continue reading 8 Ways Your Home Page Is Like A Multiple Choice Test
Lisa FurgisonJanuary 8, 2015 Many businesses rely on email newsletters to build customer relationships and keep their business top of mind with their audience. This powerful email tool has a lot of benefits, which is why small businesses like The Boxing Club work to ensure their newsletter design is visually appealing. “I think the most … Continue reading 6 Design Tips To Make Your Email Newsletter Visually Appealing
Yuval ShoshanJanuary 7, 2015 It’s tempting to test each and every element on our landing page. However, changing more than one element in the same page will cause our experiment to be less effective, because it will be hard for us to discover what cause the change. It is important to test only one thing at … Continue reading The First Thing You Should A/B Test
Matthew YeomanJanuary 6, 2015 Every now and then I’m allowed to have ‘fun’ at the office. Typically, this fun is forced upon me in the form of videos vaguely related to the social media job at hand. One such bit of fun was actually enjoyable! The video below talks about Facebook fatigue and your friends, … Continue reading The Most Annoying Facebook Business Page Habits
Rachel SerpaJanuary 6, 2015 Ask anyone and he or she will probably tell you: yes, Starbucks makes a mean latte. The lattes, however, are only part of the reason why coffee lovers across the globe line up at their local Starbucks on a regular basis. If you’re a frequent customer, the baristas will greet you … Continue reading How to Give Customers A Personal, “Coffee Shop” Experience on Your Site
Jon-Mikel BaileyJanuary 6, 2015 Clients keep asking me if there is a benefit of having WordPress as their content management system or CMS. Ultimately it depends on the goals of the site and what functionality is needed to support those goals. That said, for most businesses and organizations we encounter, WordPress is the best CMS. … Continue reading The Digital Marketing Benefits of WordPress
Fernando FlorezJanuary 6, 2015 Mobile technology is at an all-time high and shows no signs of slowing down. End users couldn’t be more thrilled with their ability to ditch the bulky laptops and desktops in exchange for a savvy mobile device with identical capabilities. These capabilities include conducting business online with their favorite retailers and … Continue reading Responsive Design: Not Just A Trend
Business.comJanuary 5, 2015 How many newsletters in your inbox do you actually plan to read? It can be difficult to get a sense of which branded emails are worth opening when your inbox feels like a black hole. And while brands can’t exactly control open rates, there are ways to increase the chances of more … Continue reading 12 Design Elements Crucial For A Newsletter’s Success
Mike MoranJanuary 2, 2015 You can probably guess which one I think it should be. Yes, I am a longtime IT person, but even I will tell you that marketing needs to run your website search, just as marketing probably runs the rest of your website. Now, I know there is a lot of technology … Continue reading Is Your Website Search a Marketing or an IT Function?
Daniel VacziJanuary 3, 2015 Building a new website is an exciting time for a company as well as for the people involved. A new website usually represents company initiatives like a new focus on marketing, new products lines or service offerings. But as with any part of brand building, the path to a great website … Continue reading 4 Things That Cause Website Development To Go Over Budget
