Chloe NoskoMarch 11, 2015 So, maybe you already know that video marketing is worth your while, but if you’re a startup you want to explore your options. You want to know if the cost of a studio-created explainer video is worth the price tag. Huge spoiler alert… it is. Here’s why: Unbiased View: If you … Continue reading The Real Value of Video Production
Category Archives: Video Marketing
5 Quick Video Tips In 15 Seconds Or Less!
Michelle DownsMarch 11, 2015 At 12 Stars Media we share fun and informative short video production tips on Instagram, but we decided to put several together into a collection for you and dig a little deeper into each one. Hope you enjoy! Watch your audio levels A video posted by 12starsmedia (@12starsmedia) on Nov 13, … Continue reading 5 Quick Video Tips In 15 Seconds Or Less!
Nielsen Study: Twitter TV Conversation Is Bellwether For Audience Engagement
Nielsen finds that Twitter activity during television shows highly correlates with neurological reactions of study participants. Martin Beck on March 9, 2015 Want to know which television shows are best at captivating their audiences? Take a look at Twitter. That’s the conclusion of a Nielsen study released today that found TV-related conversation on Twitter is … Continue reading Nielsen Study: Twitter TV Conversation Is Bellwether For Audience Engagement
How To Setup A Home Studio – Creating Videos For Business
Mike BrooksMarch 6, 2015 If you own or manage marketing for a small business, I probably don’t need to tell you that video can have a major impact on your business. But in case I do need to tell you… Hey… You… video can have a major impact on your business. Content is king I … Continue reading How To Setup A Home Studio – Creating Videos For Business
I’ve Got 8 Seconds to Go – Until I Lose My Video Engagement
Stephanie MannMarch 5, 2015 Eight seconds is the amount of time it took for Madonna to fall down and get back up four flights of steps. Any longer and I’d have probably got up from my seat to make a brew… You see, eight seconds is generally agreed as the average length of the human … Continue reading I’ve Got 8 Seconds to Go – Until I Lose My Video Engagement
Online Video Marketing Strategy – Why Should You Have One?
James DebonoMarch 4, 2015 Do you have an online video marketing strategy? Answering “yes” because you uploaded a video to YouTube three years ago, or you invested in a corporate video of you in your 90s power suit, does not count. Having an online video marketing strategy means regularly producing online video content that your … Continue reading Online Video Marketing Strategy – Why Should You Have One?
Twitter Enables Embedding Twitter Video On Websites
Taking a page from YouTube — and beating Facebook to the punch — Twitter now allows embedding its video without the tweet it came in. Martin Beck on March 2, 2015 Twitter is still playing catch-up to Facebook’s video juggernaut, but today it got a bit of a jump on its larger rival. Twitter gave … Continue reading Twitter Enables Embedding Twitter Video On Websites
How to Use Video to Drive Phenomenally Better Content Marketing Results
Kimbe MacMasterFebruary 26, 2015 You’re not creating ads for interstate billboards, nor are you sticking your logo on the side of a sports arena. And you’re not really in the business of creating high-level brand awareness through video, either. This is content marketing. You’re all about producing high-quality content assets on an ongoing basis to … Continue reading How to Use Video to Drive Phenomenally Better Content Marketing Results
Harnessing the power of the Testimonial Video
Neil Wood-MitchellFebruary 26, 2015 Word of mouth marketing is the original social media platform… or at least it should be. Good news travels fast, especially on social networks; the more positive the story, the more likely it’ll be shared. According to Nielsen, 92% of consumers believe recommendations from friends and family over all forms of … Continue reading Harnessing the power of the Testimonial Video
A Guide to Twitter Video
Justin WilsonFebruary 24, 2015 It’s no secret that video is going to be big in 2015. Content marketing is developing at such a rate that stand-out is becoming challenging – video offers a great opportunity to display your content in an interesting and different way. And Facebook are encouraging users to upload video directly onto … Continue reading A Guide to Twitter Video