Laura ColeMarch 23, 2015 If there is one thing that unites us as humans and consumers, it is the desire to laugh. At the end of a long and stressful day, there is nothing more relaxing than sharing in a joke with loved ones or enjoying an example of natural and spontaneous comedy as it … Continue reading Using Humour in Video Marketing: How to Do it Right
Category Archives: Video Marketing
Marketing: How to Craft a Short Video Campaign Like the Experts
Brittni BrownMarch 23, 2015 Over the last 15 years the world of marketing has changed so significantly that many can hardly recognize it at all. The days of potential customers talking to salespeople in order to learn about a product are fading out quickly and door-to-door salesmanship is all but a thing of the past. … Continue reading Marketing: How to Craft a Short Video Campaign Like the Experts
Even Brief Video Views Drive Brand Lift, Facebook-Nielsen Study Finds
Study shows significant lift in ad recall, brand awareness and purchase intent even among people who view video for zero to three seconds. Martin Beck on March 19, 2015 One of the knocks against Facebook video as a marketing tool is that because of autoplay it’s difficult to measure how your message is being received … Continue reading Even Brief Video Views Drive Brand Lift, Facebook-Nielsen Study Finds
What You Need to Create a Great Animated Explainer Video
Business.comMarch 19, 2015 Making a great explainer video is a lot like baking the perfect cake. While much of it comes down to process (i.e., how long to spend on each part), it’s also largely down to the quality (and quantity) of your ingredients. Video, done right, is a go-to storytelling medium for brands of … Continue reading What You Need to Create a Great Animated Explainer Video
Video Blogging: How to Do It and Why It Is Invaluable for Your Business
Laura ColeMarch 19, 2015 Take a quick glance online and you will be amazed by the number of video marketing statistics in 2015. Apparently, the audio-visual medium increases the typical consumers understanding of a product by up to 74%. YouTube also emerged as the world’s second largest search engine behind Google, while approximately one-third of … Continue reading Video Blogging: How to Do It and Why It Is Invaluable for Your Business
Obstacles to Avoid When Crafting Your Video Marketing Strategy
Linda CroweMarch 19, 2015 In 2015, there are several near certainties when it comes to online video: viewership will continue to rise, and marketers will continue to further develop engagement strategies. It is also expected that industries will continue to shorten the length of their videos while implementing SEO tactics and developing impactful storylines. So, … Continue reading Obstacles to Avoid When Crafting Your Video Marketing Strategy
Video Saves the Email Star!
Denise McArthurMarch 13, 2015 Most likely you get dozens a day. Emails, we say. Popping into your Inbox, occasionally driving you nuts, sucking your time away like a Hoover when you’d rather be doing something else than keep the inbox beast at bay. (Like Real Work.) Sure, you’ve developed a system and are normally on … Continue reading Video Saves the Email Star!
Consumer Generated Video and Online Retail
Mark LernerMarch 13, 2015 Flickr: @michaelandannabel Marketing has come a long, long way. The advent of digital media channels completely revolutionized the way create, distribute, and consumer media. With this tectonic shift, new forms of content became available to marketers of all types. In the early 2000’s, the dot com bubble bursted, and many thought … Continue reading Consumer Generated Video and Online Retail
Video Trends Report: Mobile Video Plays Doubled YoY In Q4 2014; Up 15% From Previous Month
Study says mobile video consumption continues to rise rapidly, up 16 times what it was in 2011. Amy Gesenhues on March 12, 2015 To no one’s surprise, more and more people are watching video content on their mobile devices. What’s astounding is how fast mobile video consumption is growing. According to video marketing firm Ooyala, … Continue reading Video Trends Report: Mobile Video Plays Doubled YoY In Q4 2014; Up 15% From Previous Month
4 Ways to Lower the Cost of Making a Business Video
Business.comMarch 11, 2015 Having a video produced for your business can be a budget breaker, but for many businesses to stay competitive today, it is a necessity. In fact, according to Pew Research Center, digital video advertising is growing rapidly at 43.5% year over year. I’m often asked this simple question: “How much will a … Continue reading 4 Ways to Lower the Cost of Making a Business Video
Random Posts on Video Marketing
How to Extract Actionable Sales Insights from Unstructured Data
The Comprehensive Guide to How Much Would Design Cost For Your Business
This wild public transit concept is Uber-meets-urban gondolas
4 building blocks to help your brand’s SEO strategy succeed
Google Announces New Advertising Support For AMP Pages
Solutions to the Top 10 Email Marketing Questions [Infographic]
6 More Reasons You Can’t Ignore Social Media Marketing
Suffering from Newsletter-Phobia? Here’s How to Cure It
Why Texting Is a Great Match for Workforce Optimization
