Jerry LowJanuary 8, 2015 Link building used to be status quo for SEO – but Google’s ever-changing algorithms have made link building a whole new game – particularly in the AP (After Penguin) world. Back in the day, we used to be able to purchase links from dealers and get the results, securing higher Google … Continue reading How to Build Links in Post-Penguin Era
Brian BasilicoJanuary 7, 2015 Bloggers Who Blog… Are Blogging For Bloggers How many bodybuilders does it take to screw in a light bulb? Three; one to screw in the light bulb and two to say, “Dewd, you’re HUGE!” That’s how a lot of people look at bloggers and blogging, however that is truly not the … Continue reading A Blog About Blogging…From The Department Of Redundancy Department
Irfon Watkins January 2, 2015 2014 has been a great year for ad tech. Brands are beginning to understand and invest in programmatic, and better data and increased transparency has continued to fuel digital ad spend. We’ve been fortunate to be a part of this exciting time of the ad tech industry – we’ve learned … Continue reading It’s a Great Time to Work in Ad Tech
By Erin Schulte The common thread of almost every Fast Company story is a creative person who had a compelling idea and managed to spin it into a successful company or organization that continues to innovate. In case you missed them the first time around, here are some stories that inspired or fascinated us … Continue reading Turning Creative Ideas Into Successful Businesses: 13 Inspiring Stories From 2014
Hollie Geitner December 31, 2014 The year is coming to a close and I find myself wondering, where the heck did 2014 go anyway? I know it’s cliché, but holy cow does time sure fly. With all of the craziness of getting ready for the holidays, it’s tempting to view the last week of the … Continue reading Five Things To Do To Avoid The After-Christmas Slump
Lavinia TauroDecember 30, 2014 Local search engine results on Google have been altered since the release of Pigeon in July, 2014. Pigeon is an update to Google’s algorithm as it alters the way local businesses are enlisted on the first page of search engine results. Pigeon has created a significant impact on local search engine … Continue reading Google Algorithm Pigeon: Local SEO Business Websites
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Shelley PringleDecember 30, 2014 I recently spoke with the director of marketing for a popular food brand who told me her organization was debating the pros and cons of Pinterest versus Instagram. She’s not alone. Whether you work for a large or small company, this debate is important for your brand. Pinterest and Instagram are … Continue reading Pinterest Versus Instagram: Which One is Best For Your Brand?
Catalin Zorzini December 29, 2014 Google Shopping Campaigns is a paid advertising solution by Adwords that allows you to bid on product based searches, unlike a typical campaign where you are bidding on keywords. And while Adwords allows only text-based ads in search results, Google Shopping Campaigns allows you to serve ads with product image, … Continue reading Making The Most of Google Shopping Campaigns for Your Ecommerce Store
Paul Keijzer December 28, 2014 If you follow the news like I do then you know that negatives outshine the positives – which is just so wrong! The same goes for gender diversity. When news like Microsoft’s Satya Nadella’s mistake on equal pay makes headlines but the National Association for Female Executives report on tip … Continue reading Companies Who Got Gender Diversity Right
