by Steve Hamm November 23, 2015 Follow @maasprosrduNovember 23, 2015 Extroverts typically dominate social media. They’re quick to post new links and thoughts about whatever is current at the time. Since it’s easier to fire off ten shorts posts rather than one in-depth one, our newsfeeds are often filled with extroverts. When it comes to social media marketing, however, introverts … Continue reading Is Your Social Media Marketing Campaign Introverted or Extroverted?
Category Archives: Social Media Utilization
On Social Media Guilt, Overwhelm, And Being A Content Copy Cat
by Suzanne Hoenig November 22, 2015November 22, 2015 TL;DR (Too Long; Didn’t Read) Is it okay to duplicate content in the social media echo chamber?Yes. It’s okay to add your two cents. It lets us know how you think. It helps your tribe find you. (It’s not okay to plagiarize.) Just because several somebodies have … Continue reading On Social Media Guilt, Overwhelm, And Being A Content Copy Cat
Tips for Maximizing Link Building Outreach
by Erik Krass November 21, 2015November 21, 2015 The digital PR coordinator’s focus is obtaining links, which are URLs found on a website/blog that, when clicked, directs users to a client’s website. Gaining links from other sites can increase a site’s domain authority and traffic. A high domain authority is important; Google recognizes this and … Continue reading Tips for Maximizing Link Building Outreach
Hunger Games Social Buzz: From Katniss’ Dress to Effie’s Makeup
by Albane Flamant November 20, 2015November 20, 2015 The wait is over folks! The last instalment of the Hunger Games series is playing at your nearest movie theater as we speak. With a few days of Hunger Games related buzz to work with since the launch on Wednesday, Talkwalker used its powerful social media analytics … Continue reading Hunger Games Social Buzz: From Katniss’ Dress to Effie’s Makeup
Social Media: Not All About Metrics
by Barry Roos November 20, 2015 Follow @roositesNovember 20, 2015 Sometimes I think people are too worried about metrics. They want to make sure everything they post to social media gets shared, re-tweeted, liked, etc, etc. Don’t get me wrong, metrics are important, but far from the only value add from social media. For most … Continue reading Social Media: Not All About Metrics
How to Find the Social Media Outlet That’s Best for YOUR Business
by Brian Sutter November 18, 2015 Follow @SmallBizBrianNovember 18, 2015 The best social media outlets are the one your customers use. Learn how to find them and build engagement via today’s popular platforms. Traditional word of mouth, with one person talking to another, only goes so far in today’s business world. Thankfully, word of mouth … Continue reading How to Find the Social Media Outlet That’s Best for YOUR Business
What’s the Best Time to Post on Social Media?
by Will Kerschbaum November 17, 2015November 17, 2015 Did you know that when you post on social media is just as important as what you post, and where? Like rush hour, your followers are on social media at peak times during the day. Unlike rush hour, you want to hit them when they’re most likely … Continue reading What’s the Best Time to Post on Social Media?
Using Social Data to Uncover Your Most Valuable Customers
by Pam McBride November 17, 2015 Follow @leadsiftNovember 17, 2015 Not all customers are created equal. You’ve probably had your fair share of one-time customers, who engage on social media or make a purchase once, never to return. And while there are tactics you can use to encourage them to come back, why not focus … Continue reading Using Social Data to Uncover Your Most Valuable Customers
The Complete Guide To Instagram Advertising [Infographic]
by Deanna Zaucha November 17, 2015 Follow @deannazauchaNovember 17, 2015 Last week, Instagram announced 41 marketing-tech partners to help grow their advertising business. In a blog post, Instagram writes, Instagram Partners help solve a wide variety of business challenges—whether it’s driving more installs for a new mobile gaming app, or driving in-store foot-traffic during the … Continue reading The Complete Guide To Instagram Advertising [Infographic]
LinkedIn’s Newsfeed & Twitter: Your Direct Lines to Potential Clients and Your Network
by Bob Woods November 16, 2015 Follow @socialsalesbobNovember 16, 2015 When you’re teleprospecting or knocking on doors to prospect for new business, you don’t face rejection nearly as much as you experience voicemail or the phrase, “I’m sorry, but [person] isn’t here.” As salespeople, business development professionals and others who need to grow business with … Continue reading LinkedIn’s Newsfeed & Twitter: Your Direct Lines to Potential Clients and Your Network
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