Category Archives: Online Marketing

6 Tips To Whip Your Subject Lines Into Shape For 2015

Wendy Burt-ThomasJanuary 1, 2015 It’s almost a New Year and that means the inevitable New Year’s resolutions. One of the most common resolutions is getting into shape. We’re here to act as your email personal trainer and help you chisel your subject lines into lean, mean open inducing machines. Here are some tips to whip … Continue reading 6 Tips To Whip Your Subject Lines Into Shape For 2015 →

How To Send Behavioral Emails That Will Boost Your Conversions

Email Marketing, Online Marketing

Jimmy DalyJanuary 1, 2015 If you’re sending bulk email, there are only a few ways to increase conversions. You could work on your subject lines, spruce up your copy, segment your list, redesign the emails or improve your call to action. Those are all recommended ways to optimize the email marketing process. But instead of … Continue reading How To Send Behavioral Emails That Will Boost Your Conversions →

12 Things That Differentiate The Best Web Design Companies

Online Marketing, Web Management Guidelines

Rick Whittington December 30, 2014 If you tried to research website design companies using a search engine, your search would return a lot of different companies. It’s hard to pick out the bad designers from the commonplace. And even more concerning, it can be tricky to distinguish “okay” web design companies from truly exemplary … Continue reading 12 Things That Differentiate The Best Web Design Companies →

The 4 Rules For Creating Compelling PPC Ad Copy

Online Marketing

Christina Colon December 31, 2014 Creating compelling ad copy can be one of the trickiest parts of developing your PPC campaign. Without bidding extremely aggressively all the time (which is expensive and inefficient), you can’t be in the number one position all the time. Even if you are, your ad copy still needs to … Continue reading The 4 Rules For Creating Compelling PPC Ad Copy →

Knock-Your-Socks-Off Marketing Measurement: Here’s How!

Coaching Sales, Online Marketing

Megan TotkaDecember 30, 2014 Measurement is the key to a successful marketing strategy, but many marketers, small business owners, and marketing agencies fall flat when it comes to understanding how to use those numbers to determine real ROI. Fortunately, this is less of an issue than it was a few years ago. There are plenty … Continue reading Knock-Your-Socks-Off Marketing Measurement: Here’s How! →

11 E-Commerce Tactics To End Shopping Cart Abandonment

Online Marketing

Claire Wallace December 27, 2014 68% of shoppers abandon their e-commerce shopping carts. Ouch. Shopping cart abandonment accounts for $ 18 billion in lost revenue every year. That stings the bottom line a bit, doesn’t it? Fortunately, there are simple ways you can gain back some of that lost revenue. This infographic shows eleven e-commerce … Continue reading 11 E-Commerce Tactics To End Shopping Cart Abandonment →

How to Set Up an Ecommerce Website Without Any Tech Skills

Online Marketing

Business.com December 27, 2014 Ecommerce sales all over the world are growing at a rapid rate. Last year, global ecommerce transactions amounted to more than $ 1 trillion. In 2014 alone, they are expected to exceed $ 1.5 trillion. If you own a small brick and mortar business, the ecommerce boom presents a huge … Continue reading How to Set Up an Ecommerce Website Without Any Tech Skills →

Website Localization: 7 Handy Tips For The Enterprise Website

Online Marketing

Rick Whittington December 24, 2014 Is your company thinking about doing business outside the United States? Making your website relevant to potential customers in foreign markets will be an important step in marketing your product or service internationally. When you think about international websites, the first thing that comes to mind is translation. So … Continue reading Website Localization: 7 Handy Tips For The Enterprise Website →

5 Ways Exit-intent Technology Can Improve Conversion Rates on Your Ecommerce Site

Online Marketing

Csaba Zajdo December 24, 2014 For ecommerce sites, improving conversion rates is the name of the game. Finding more ways to convert visitors to buyers helps you make the most of the money you spend on driving traffic to your site. By improving your conversion rates, you spend less to make each sale. Increasingly … Continue reading 5 Ways Exit-intent Technology Can Improve Conversion Rates on Your Ecommerce Site →

Four Key Questions to Address in Strategizing for 2015 Search Marketing

Online Marketing

Jane Intrieri December 23, 2014 It’s the time of year when we B2B marketers spend our days diligently planning, strategizing, and budgeting for the New Year. These exercises can be time consuming and, in some ways, tedious; but they are pertinent to a successful search marketing strategy. Even though most enterprise companies have advanced … Continue reading Four Key Questions to Address in Strategizing for 2015 Search Marketing →