Business.com December 21, 2014 As many as 88 percent of consumers are researching items online and then buying in a physical store. To take advantage, your brand needs to be equipped with a digital marketing strategy that can put your products in front of the right users at the right time. A comprehensive digital … Continue reading How To Increase In-Store Sales With Online Marketing
Howard J. Sewell December 20, 2014 As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Every keyword in a campaign receives a quality score, ranked on a scale from 1-10, that, in combination with other factors – not all of which Google … Continue reading 5 Simple PPC Landing Page Changes that May Improve Your Quality Score
Zac Heisey December 19, 2014 The overall traffic towards commercial online websites is at its absolute peak during the final days of the holiday season, when thousands of last-minute shoppers scramble to find the perfect gift online. Online stores can make the most of this opportunity with hard-to-resist offers, discounts, and promotions to attract potential customers. … Continue reading 4 Ways to Attract Last-Minute Holiday Shoppers Online
Ankur Sharma December 20, 2014 Have you ever went on to your Google Analytics and seen a big spike in traffic? Like every good marketer you probably commenced with your happy dance before embarking on a mission to find out how exactly that happened, and more importantly; how to do it again. Facebook, Twitter, LinkedIn … Continue reading How to Drive Referral Traffic with Social Sharing
Business.com December 18, 2014 Are you getting lots of traffic from SEO, PPC ads and content marketing, but not getting the conversions you hoped for? If so, it’s time to shift the focus from getting traffic to getting conversions from the same traffic. Here’s how: 1. Earn Visitors’ Trust Your visitors want to … Continue reading 5 Conversion Rate Optimization Principles to Consider
Graham Jones December 18, 2014 Businesses are using the wrong kind of personalization Dear First Name…..you’ve had an email like that, I am sure. Some hapless email marketer fails to enter the right data and you end up being called “First Name” or some such bland tag. The trouble for most Internet marketers is that … Continue reading Personalization Is Not Working
Rakesh Soni December 17, 2014 Marketers, are you still wondering whether adding social tools to your landing page will increase your conversion rates? With more than half of all new users abandoning your site once they’re asked to register, you may want to think about it, and fast. A great landing page is crucial … Continue reading 5 Killer Social Tools for Shaping Up Landing Page Conversion
Katey Ferenzi December 17, 2014 ‘Tis the season of those dreaded holiday returns. In fact, some estimates say that up to one third of all online holiday purchases are returned by shoppers in the following month. So, as a store owner, you have two options: are you going to let your business lose sales … Continue reading 5 Simple Steps to Turn Holiday Returns Into New Year Revenue
Christopher Jan Benitez December 16, 2014 When starting out with your online business, conventional wisdom will advise you to set up a Google AdSense account so you can monetize your site or blog. This ad platform will allow you to feature ad blocks at specific parts on the pages of your site. Once your visitors … Continue reading Use Alternative Contextual Advertising Platforms to Supplement Your AdSense
Jason Dea December 17, 2014 What is the number 1 biggest mistake in eCommerce marketing and lead generation? Using website copy that your customers don’t understand. Confusing web copy is something that most people can relate to, small business owner or not. We’ve all come across advertisements or websites that were difficult to read and made … Continue reading Are You Making the Number 1 Biggest Mistake in eCommerce Marketing?
