Emma PauwFebruary 12, 2015 Here are 9 brilliant reasons why social media listening is vital for every brand: Gain real market research on your brand: People post honestly on social media (good and bad), so if someone doesn’t like your brand…they’ll certainly tell you so. Social media allows you to gain real insights, opinions and … Continue reading 9 Reasons Your Business Should Be Listening Online
Category Archives: Online Marketing
I Don’t Know My Online Audience and Neither Do You
Mark SchaeferFebruary 9, 2015 In a normal week, I’ll get at least one email similar to this one: “Hi Mark. You don’t know me. We’ve never connected but I read your blog every day and have bought all your books. I have several of your posts hanging on bulletin boards around our office and we … Continue reading I Don’t Know My Online Audience and Neither Do You
Online Marketing Is Here To Stay – Part 2
Daniel SmithFebruary 8, 2015 In the first part of the series for Online Marketing we touched on content marketing, why it’s relevant, and how you can start creating and distributing unique content for more online visibility. With a large amount of success being placed on content marketing, it’s important to understand that there are a … Continue reading Online Marketing Is Here To Stay – Part 2
Four Online Marketing Metrics To Obsess About
Mark SchaeferFebruary 7, 2015 Like every new blogger, my dream of success meant getting a business superstar to share my content online. I was convinced that validation from a celebrity tweet would change everything and propel me into the sunny skies of Internet fame and fortune. About two years into my blogging career, to my … Continue reading Four Online Marketing Metrics To Obsess About
Online Marketing Basics for Start-Ups
Business.comFebruary 1, 2015 For nearly every start-up, marketing and advertising is a top priority. With so many different routes to choose from, however, how do you know which is best for your company? With diverse industries choosing many different tactics, understanding how to best market your enterprise can be difficult. “Online marketing” is a popular … Continue reading Online Marketing Basics for Start-Ups
Online Marketing Is Here To Stay – Part 1
Daniel SmithJanuary 31, 2015 There’s no way to get around the fact that online marketing will make a huge impact on any business in the years to come. 2015 is certainly no exception. With so many venues to include in your game plan, it’s important to understand three simple facets that can really make a … Continue reading Online Marketing Is Here To Stay – Part 1
Taykey Putting $15M Round Towards New Online Marketing Software
João-Pierre S. Ruth New York-based Taykey says its software is evolving from being used like an ad network into a tool for broader marketing strategies. Taykey tries to help marketers sort out how best to reach an audience whose attention is increasingly diffuse. CEO and founder Amit Avner says since its inception, his company has … Continue reading Taykey Putting $15M Round Towards New Online Marketing Software
Small Businesses Confused by Online Marketing
Graham JonesJanuary 23, 2015 What are the most important things to small businesses in terms of marketing? The answer is revealed in a study of more than 700 small and medium sized businesses in America and Europe. The most important things are “word of mouth” and “telephone calls”. So guess what those small business owners … Continue reading Small Businesses Confused by Online Marketing
Is LinkedIn the Missing Piece of Your Marketing Puzzle?
Angela Hausman, PhDJanuary 10, 2015 Here’s the content you requested from Hausman and Associates. I hope it helps make your marketing SIZZLE. Please contact us – angie@hausmanmarketingletter — if there’s anything we can do to help you. Are you using LinkedIn? Why not? Even if you’re working in the consumer space, LinkedIn might be the … Continue reading Is LinkedIn the Missing Piece of Your Marketing Puzzle?
Online Marketing Resolutions You Should Make In 2015
Business.comJanuary 3, 2015 2015 is here, and you know what that means – New Year’s resolutions! But, let’s resolve to do more than just lose our guts, get back into the gym, and avoid the candy aisle. Let’s make some resolutions and commitments for our business’ marketing initiatives as well. After all, we all know … Continue reading Online Marketing Resolutions You Should Make In 2015