Daniel SmithMarch 3, 2015 Where will your company focus its online marketing efforts this year? The common wisdom the past few years was to base your campaigns around social media sites such a Twitter and Facebook. But with Facebook’s recent announcement that it would be phasing out company web page posts’ organic reach, the tables … Continue reading Why Using Websites, Blogs and Email Newsletters is Always More Effective than Social Media Sites
Jolynn OblakMarch 3, 2015 Given the potential that social media marketing and blogging has for businesses, it comes as no surprise that there is a sense of urgency with some of my clients to eagerly jump on the bandwagon. In fact, B2B marketers in 2015 plan to increase their investment in Email, website and social … Continue reading 5 Fundamental Marketing Steps to Build An Effective Online Marketing Strategy
Margie ClaymanFebruary 28, 2015 There have been some pretty important updates for brands lately in the world of Facebook. We thought we would take the opportunity to summarize some of the more pressing issues you might face if you’re trying to promote your business on the social media platform. Using a personal page to promote … Continue reading Updates On Facebook Marketing
Aaron HoughtonFebruary 26, 2015 Have you waded through your own inbox lately? The water’s rising at an alarming rate. And in the inbox, your customers don’t care that you’re a small business. At that moment of decision, when cursors are poised between open and delete, the playing field is completely level. You’re fighting for eyes … Continue reading 10 Email Marketing Tips For Small Business Owners
Miranda PaquetFebruary 18, 2015 If you’ve been on the fence about using video for your small business, now is the perfect time to take the plunge. The power of video marketing is no longer easy to overlook. Businesses that use video are providing their audience with an easy way to consume information and show off … Continue reading 9 Ideas for Adding Video to Your Email Marketing Strategy
Amanda ClarkFebruary 15, 2015 Your resume needs to be much more than words on a page. It needs to tell a story about who you are and what you can do. It should grab the reader’s attention and make them consider how you could be a valuable asset to their business. Don’t leave them guessing … Continue reading Elevating Your Statements From Mediocre To Meaningful
Brad LawlessFebruary 11, 2015 Fifty Shades of Grey, the movie adaptation of the novel by the same name, will debut in theaters across the country on February 14, 2015. With over 100 million copies sold to-date, there is no denying the series’ immense popularity. Theories abound regarding its success. Do readers wish they could be … Continue reading Fifty Shades of Social Media Marketing: How to Push Your Boundaries in 2015
Craig SullivanFebruary 9, 2015 The title may seem a bit controversial, but this is a fairly common question I get from large (and small) companies – “Should I run A/A tests to check whether my experiment is working?” I’ve been doing split and multivariate tests since 2004, and have watched nearly every one like a … Continue reading Why A/A Testing is a Waste of Time
Roxanne RoarkFebruary 3, 2015 You’re probably asking yourself “What is a ‘Tweet Archive’?” or you might be thinking about the Library of Congress indexing tweets, but that’s not quite what I mean. A tweet archive is what we can create for ourselves in order to make managing our Twitter accounts much easier and, even, more … Continue reading Tweet Archive: Marketing On Twitter In Less Time!
Jesse NessFebruary 2, 2015 Any successful business needs to attract customers, but the real challenge is ensuring that customers return to your store after they make their first purchase. By offering a reliable, enjoyable, and smooth shopping experience, consumers are more likely to remember your business. Check out our tips to help build loyalty and generate repeat business from your customers. Add Value In a competitive and digitally … Continue reading How to Get Customers to Come Back for More
