Natalie MeehanApril 3, 2015 Market research is used to manage the risk associated with offering up new products or services, but if you’ve ever had to undertake some form of it – think surveys, focus groups, interviews – you’ll recognize the difficulties and limitations. You want to know what the public think of a potential … Continue reading Marketing: Save Time, Money, And Resources On Market Research
Kim Ann KingApril 1, 2015 Multivariate testing enables you to test many changes on your website simultaneously. Evaluating the impact of combinations of factors and variations often reveals significant interaction effects that can have a dramatic impact on your website’s conversion goals. SiteSpect has developed the following 10 best practices to help you get the … Continue reading Ten Best Practices in Multivariate Testing
Business.comMarch 31, 2015 Internet marketers love their letters. SEO, PPC, CTA, and so on and so forth. Here’s one that you probably won’t see tossed around quite as much: A/B testing. It’s the blunt-instrument method of refining a web page or marketing campaign; take two variations on a theme, set them loose, and see which … Continue reading Don’t Guess What’s Best: Why You Should Be A/B Testing
The Butterfly Twists footwear brand hosts a breakfast for fashion bloggers to kick off its new #AnywhereAnytime campaign. Steve Hall on March 20, 2015 The .com extension is celebrating its 30th anniversary this week. Remember when there was only .com, .edu, .net, .org and a handful of others? Now there are hundreds. British footwear brand … Continue reading Fashion Brand Buys 100 Domain Extensions, Creates Customized Site For Each
Personal Branding BlogMarch 20, 2015 Twitter is a great place to be for your personal brand to build a strong network and following on social media. If you want to have more insight into your target market with increased leads consider taking advantage of Twitter Advanced Search, which offers even more features that tap into … Continue reading Learn How Twitter Advanced Search Can Boost Your Personal Brand’s Marketing Strategy
Lucy HardakerMarch 18, 2015 According to Workbooks, 90% of the world’s data has been created in the past two years alone….which means there’s A LOT of data available to marketers right now. Your team need to start drawing valuable data insight if you want to truly understand your prospects’ buying behaviour, increase lead generation and … Continue reading How To Build a First-Rate Team Of Data-Driven Marketers
Dave OrecchioMarch 14, 2015 Would you run your business without a strategy for product development, sales growth, and marketing? If your answer to this question is “NO”, then you will be surprised that 50 percent of digital marketers do not have a content strategy according to the state of digital marketing 2015 by Smart Insights. … Continue reading 50 Percent Of Marketers Don’t Have A Content Strategy – Digital Marketing Research
What is persona segmentation, and why should you care? Columnist Jordan Elkind explains how it can be used to personalize email marketing. Jordan Elkind on March 11, 2015 “Batch and blast email marketing is dead.” So say an increasing number of marketers (ourselves included). But if this is the case, teams need to have developed … Continue reading 3 Steps To “Persona”-lized Marketing
Taylor NelsonMarch 10, 2015 Remember a few years ago when critics labeled social media as a fad? Well, it turns out that they were so incredibly wrong. Today, social media marketing is one of the most important and effective ways to drive traffic, engage people online, and boost marketing strategies. For many companies, it’s the … Continue reading 8 Quick Ways To Boost Your Social Marketing Strategy
Columnist David Rodnitzky weighs the pros and cons of trusting Google and Facebook with your marketing analytics data. David Rodnitzky on March 10, 2015 Google and Facebook are in an arms race to provide the best ad tech they can to advertisers, and they’re willing to do it for little to no cost. This article … Continue reading All Your Marketing Data Belongs To Google & Facebook — Will You Keep It There?
