If you are not familiar with The Butterfly Effect, it is the “sensitive dependency on initial conditions in which a small change at one place in a deterministic nonlinear system can result in large differences in a later state.” At this point you may be asking, so what does digital email lifecycle marketing have to do with … Continue reading The Lifecycle Marketing Butterfly Effect
Category Archives: Marketing Guide
5 Ways To Get More Interaction From Your Website
Having a website is a must in the world of business today, with more and more people now researching, deciding and often buying online, which means that for any firm a website really is a vital part of their overall marketing strategy. Although it will vary from industry to industry, if you are missing out … Continue reading 5 Ways To Get More Interaction From Your Website
5 Overlooked Mistakes That Are Destroying Your Credibility
There are huge advantages to doing business online. It’s easier than ever before to reach prospects all over the world and systematically work them through your sales funnel. But operating online also poses unique challenges. Potential customers can’t just drop by your office and meet you in person. They can’t have a conversation with you, … Continue reading 5 Overlooked Mistakes That Are Destroying Your Credibility
iCrossing, Kenshoo Build Marketing Tool Chest
iCrossing, a Hearst company, struck a partnership to combine audience data and Connected Marketing Platform (CMP) with Kenshoo’s media management software. The partnership creates what company executives call the most “sophisticated performance media offering” today. iCrossing’s access to Hearst’s audience data from 200 million unique monthly visitors across its network of sites and other third-party … Continue reading iCrossing, Kenshoo Build Marketing Tool Chest
The 5 “Must Haves” To Ignite A Lead Generation Blog
More companies are beginning to understand that blogging can be the key to getting found online, converting visitors to leads, nurturing those leads to sales and delighting customers. However, just having a blog is not enough. That is like an unlit fuse. So while there are a growing number of companies with blogs, many tend … Continue reading The 5 “Must Haves” To Ignite A Lead Generation Blog
Critiquing Your Site to Make Sure it’s Inbound Marketing Ready
Inbound websites need to be structured a specific way. Inbound marketing is a science and that science needs to be applied to your entire website. It’s a big picture kind of thing. You want your website to engage with users like the kind of engagement they would have if they set their foot into a … Continue reading Critiquing Your Site to Make Sure it’s Inbound Marketing Ready
The 4 Digital Marketing Tools Every Business Needs
Traditional marketing is not dead! People watch television (although commercials seem to be dominated by cell phone service providers, automobile manufacturers and insurance companies). People still listen to the radio and read magazines. Some see the ads in the few newspapers still in print. Direct mail and brochures are successful for some companies. However, more … Continue reading The 4 Digital Marketing Tools Every Business Needs
The ROI of Not Doing Inbound Marketing
Whenever I see a headline proclaiming the ROI of inbound marketing I am more often than not disappointed to discover that associated content is nothing more than a water downed breakdown of valid, but otherwise meaningless statistics related to factors contributing to ROI. Sure these facts have their place, but for a guy with real-world … Continue reading The ROI of Not Doing Inbound Marketing
10 Key Takeaways for Modern Marketers from Hubspot’s State of Inbound 2014 (Report)
HubSpot’s annual report of inbound marketing and sales trends provides an overview of how companies are using inbound strategy and content marketing. The results provide interesting insight into the ongoing evolution of the modern marketing ecosystem. The sixth annual report contains data gleaned from more than 3,500 marketing and sales professionals surveyed, to uncover what … Continue reading 10 Key Takeaways for Modern Marketers from Hubspot’s State of Inbound 2014 (Report)
Who Will You Be Hanging Out With After the Event?
You’re planning an event. You’ve got a client, a production team, vendors, sponsors and attendees. You’ve got your social media community and even random strangers who are reached by your marketing and PR efforts. You‘ve been networking your ass off. So who are you going to hang out with after it’s all over? Have you … Continue reading Who Will You Be Hanging Out With After the Event?
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