Marketing is a very complex mess of channels and consumer behaviors; combined with traditional marketing, digital marketing, content marketing, seo, social media, mobile, snapchat, smartphones and other technologies. The hardest part is looking at these different channels and topics and trying to integrate these channels into their marketing strategy. It really is time to take … Continue reading Marketing Confusion – Stop the Madness
Facebook has announced a partnership with Box, Dropbox, GitHub, Google, Khan Academy, Stripe, Square, Twitter, and Walmart Labs to improve the way open-source projects are developed and used. The project, dubbed TODO or “talk openly, develop openly,” provides a forum for companies that are passionate about open-source technology and can dedicate the resources to contribute … Continue reading Google, Facebook, Twitter Launch Open-Source Project TODO
If your company is serious about creating an online presence, there’s more to it than just putting up blog posts or social updates and then just forgetting they ever exist. You want to find a way to figure out if all your efforts are paying off. For a lot of organizations, the list of metrics … Continue reading 3 ROI Metrics Your Marketing Team Should Start Tracking Tomorrow
Customer data forms the beating heart of your database – it’s the lifeblood that keeps your company’s cash flow, well, flowing. As a marketing director, you want that database to grow over time – not only by calling on data providers to expand it, but by growing it organically too. The question is – what are … Continue reading 5 Clever Ways of Capturing Customer Data
“Click” Did you hear that? That’s the sound of a switch turning on as PR professionals realize they can make revenue gravy. What’s PR revenue gravy? Here’s my perspective. First, understand PR is an integral part of marketing, not an offshoot. As a C-level executive with 30 years of marketing and sales experience, I can … Continue reading How the PR Team Can Make Revenue Gravy
In a digital age, word-of-mouth advertising is about more than your customers! Most of us know that what people say about our business (staff, products, services) to their family and friends (word-of-mouth) is important to our business. We know that spending money on marketing services or products that have a bad reputation with consumers, and not doing … Continue reading Word-of-Mouth: It’s About More Than Your Customers
More and more, customers are starting the buying process with a search on the web. According to GE Capital’s Annual Shopper Study, 81% of consumers start the purchase process by looking for answers online. These consumers are searching for answers every step of the way – from home before making a purchase and in the … Continue reading Why Search Marketing is Vital to B2B Companies Looking to Attract New Customers
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Nobody Puts Search Marketing In A Corner Before I started producing search conferences fifteen years ago, search marketing — like Baby in Dirty Dancing — was shoved into a corner. That … Continue reading Marketing Day: Video Viewing Stats From Nielsen, Twitter’s Buy Button & The Future Of Modern Marketing
Digital marketing in the twenty-teens has a daunting number of components businesses have to develop strategies for dealing with. You have to have a social media strategy, a mobile strategy, and a standout website optimized for search. Behind the scenes, you have to make decisions about content management systems, establish a process for sifting through … Continue reading The Secret To A Successful Digital Marketing Strategy
Every Monday, tune in to Fast Company Leadership for a quote to get your week started right. While many of us are stuck inside fluorescent-lit offices, the weather outside is turning crisp, the days shorter, and the lure of new school supplies is calling. Even if you’ve outgrown back-to-school season by a few decades, the … Continue reading Quote Of The Week: Go For It
