December 16, 2014 Curt Woodward Ask any app developer about their most soul-crushing experience, and you’re likely to get a story about user reviews. No matter how powerful or elegant you think the product is, a few minutes in the hands of real-life users are enough to turn even small flaws into major … Continue reading App Quality Study Shows No-Names Beating Some Big Brands in Mobile
New iOS and Android app enables SMBs to manage profiles on the go. Greg Sterling on December 15, 2014 Yelp is releasing a new app for business owners. Unsurprisingly called “Yelp for Business Owners,” it’s available for iOS and Android users in all countries and languages in which Yelp currently operates. Until today local … Continue reading Yelp Introduces New App For Business Owners With Push Notifications
Expert analysis of 500,000 emails reveals what really works and what doesn’t when sending messages. By Stephanie Vozza Everyone wants to work smarter, but sometimes it’s the little things that weigh us down. Like email. Most of us spend more than a quarter of our workday sending and receiving messages. Instead of struggling … Continue reading 5 Email Myths You Should Stop Believing
Finding it hard to integrate new tactics and technologies into your work routine? Columnist Rachel Balik suggests freeing up your time by dropping these 5 bad marketing habits. Rachel Balik on December 12, 2014 As 2014 draws to a close, many of us are trying to both take stock of the year … Continue reading Five Bad Marketing Habits To Give Up
Effective CMOs must reconcile their expectations with the truth about digital marketing. Contributor Chris Fernandez explains how to successfully navigate this ever-changing landscape. Chris Fernandez on December 12, 2014 A CMO once asked me: “Why does effective Internet marketing always take longer and cost more than I expect? And why am I always disappointed with … Continue reading What CMOs Need To Know About Internet Marketing: The Essential Guide
Most video hosting services provide customers with data, but marketers shouldn’t stop there. Columnist Brian Massey explains how to combine this information with website analytics. Brian Massey on December 11, 2014 We recently completed a test for a company that sells a software application. Our test showed that we could increase demos of the software … Continue reading Marketing Power Processes: Measuring Video Effectiveness With Analytics
Rolling out of beta this week, the search engagement ad is the latest in Google’s app promotion ad formats. Ginny Marvin on December 10, 2014 Earlier this year, Google introduced app promotion ads on search, display and YouTube. In an AdWords livestream event today, the company announced the app engagement ads in search are … Continue reading Google Rolling Out Search App Engagement Ads With Deep Linking
How do you re-engage visitors who leave your site before converting? Columnist Tim Ash provides some tips based on an human psychology. Tim Ash on December 5, 2014 People abandon websites for various reasons. If you’re lucky, they’ll come back to finish what they started; but more often than not, they just forget about … Continue reading Smarter Remarketing: Psychological Tricks To Bring Back Abandoned Visitors
With the designer-drug thriller Urge, veteran producer Aaron Kaufman moves into the director’s chair and ramps up cinematic style. By KC Ifeanyi United Palace Theatre in New York City’s Washington Heights, typically a venue for cultural and religious events, is awash in imagery of sex and drugs. Writhing women are projected onto the opulent … Continue reading How A First-Time Director Made A Transition From The Business Side
by Pierre Lechelle December 3rd, 2014 Local Businesses are not so different from big corporations, except from the scale at which they operate. Taking advantage of what Digital Marketing has to offer can help you to grow your business on the long term. Whether you are a bakery or a barber, you can use … Continue reading 5 Marketing Tactics For Your Local Business
