US internet advertising is on pace to reach $50 billion in 2014. Greg Sterling on December 19, 2014 Yesterday the IAB released an interim report saying that US online advertising reached an historic high of $12.4 billion for Q3. Ad revenues in the first half of 2013 totaled roughly $23 billion. It’s likely that Q4 … Continue reading IAB: Online Q3 Ad Revenues Reach Historic High Of $12.4 Billion
Category Archives: Marketing Guide
How The Deepest, Darkest Secrets Of Moms Shape The Products In Aisle 6
Moms don’t want what you think they want, which is why product developers at some of the biggest brands turn to The Mom Complex. By Rebecca Greenfield To hear Katherine Wintsch describe it, the most important people at some of the biggest retail companies know nothing about one of their biggest demographics: moms. “When … Continue reading How The Deepest, Darkest Secrets Of Moms Shape The Products In Aisle 6
12 Holiday Gifts You’ll Want To Keep For Yourself
The team at The Wirecutter spent hundreds of hours in their test labs to find the best gifts of 2014. By Jacqui Cheng The best gifts are often things that people wouldn’t get for themselves. Sometimes it’s because those items are too expensive or luxurious, and other times it’s because they didn’t even know … Continue reading 12 Holiday Gifts You’ll Want To Keep For Yourself
Would Someone Please Tell SEO Tool Makers About Mobile?
Industry leaders in digital marketing have long called for an increased focus on mobile. But columnist Bryson Meunier notes that these companies may not be practicing what they preach. Bryson Meunier on December 18, 2014 Recently on Twitter, long-time SEO Joe Rega said something a lot of us have been thinking for a while. Google … Continue reading Would Someone Please Tell SEO Tool Makers About Mobile?
E-Mail Study: Call It Black Friday Or Cyber Monday, But Don’t Use “Cyber Week”
Yesmail says “Cyber Week” may not have created a sense of urgency in shoppers. Matt McGee on December 17, 2014 Major retailers that sent out holiday e-mail marketing campaigns with the phrase “Cyber Week” in their subject lines got a proverbial lump of coal from consumers. According to a Yesmail study, e-mails with that term … Continue reading E-Mail Study: Call It Black Friday Or Cyber Monday, But Don’t Use “Cyber Week”
The Road To Email Design Superstardom & A Look Into The Future
Want to be more innovative with your email design in 2015? Contributor Andrew King shares important considerations. Andrew King on December 17, 2014 Last month, I explored some of the most innovatively-designed emails of 2014, which included sliding carousels, videos, progressive disclosure and live content. Those emails might have impressed you, but also left you … Continue reading The Road To Email Design Superstardom & A Look Into The Future
Creating a Happy Customer Throughout the Holidays [Infographic]
Jessica Hasson December 17, 2014 The holiday season is unarguably the busiest time of the year for most businesses and the most profitable, as up to 40% of yearly sales for an SMB take place during November and December. While holiday shopping can be hectic for your business, it can also be chaotic for … Continue reading Creating a Happy Customer Throughout the Holidays [Infographic]
3 Ways Mobile Shopping & Email Marketing Help Win The Holidays & Beyond
Email and mobile have been major players this holiday season, and columnist Jordan Elkind discusses what this means for marketers. Jordan Elkind on December 17, 2014 It’s been a big holiday season so far for online shoppers, with over 20% growth in sales this year vs. the holidays in 2013 according to the Custora … Continue reading 3 Ways Mobile Shopping & Email Marketing Help Win The Holidays & Beyond
Why Is “Serial” So Damn Good? Unlocking The Secrets To The Smash Hit’s Success
Serial has done the impossible and become a must-listen-to event. Here’s how you can borrow some of its creative gestalt. By FastCo Studios Over two million people have streamed each episode of the Serial podcast. That’s as many as some prime-time television shows. Fast Company‘s Noah Robischon and Chuck Salter talk about what … Continue reading Why Is “Serial” So Damn Good? Unlocking The Secrets To The Smash Hit’s Success
E-Commerce Conversion Rate At Seasonal High, While Traffic Remains Strong
Shoppers appear to be in serious buying mode, having done most of their gift-buying research for the season, according to the Marketing Land Online Retail Shopping Report. Pamela Parker on December 16, 2014 Online shoppers stopped doing quite as much research and started seriously buying last week, as conversion rates rose to the highest rate seen … Continue reading E-Commerce Conversion Rate At Seasonal High, While Traffic Remains Strong
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