Category Archives: Marketing Guide

Carnival Sails With Multibrand Marketing Campaign, From Digital Content To Television

Marketing Guide

  by Laurie Sullivan, November 26, 2014 Carnival, the world’s largest cruise line, rolled out its first multi-brand marketing initiative this week. The strategy supports all nine of its global brands through search engine marketing, a newly designed Web site, contests, social media and television spots. The marketing program aims to educate consumers on the … Continue reading Carnival Sails With Multibrand Marketing Campaign, From Digital Content To Television →

Marketing Technology Innovation Thrives In The Intersections

Marketing Guide

Looking for the business disciplines seeing the most rapid change and innovation? Contributor Scott Brinker examines where traditional departments are crossing each others’ boundaries. Scott Brinker on December 3, 2014   The most exciting developments in marketing today are happening at intersections. For instance, a growing profession of marketing technologists have emerged from the intersection of … Continue reading Marketing Technology Innovation Thrives In The Intersections →

I Hated Keeping A Gratitude Journal–Here’s What Worked Instead

Marketing Guide

        Keeping a gratitude journal is a nice idea, but it can actually backfire and make things worse. Here’s what to do instead. By Allison Jones I profoundly believe in the importance and power of gratitude. I love sending “Thinking of You” emails to friends, slowly walking through my neighborhood and appreciating … Continue reading I Hated Keeping A Gratitude Journal–Here’s What Worked Instead →

Consumers Still Waiting For Personalized Videos To Drive Intent

Marketing Guide, Video Marketing

  by Laurie Sullivan, November 27, 2014   Online video ads are far more effective than other platforms — aside from search engine marketing — at driving purchase intent, but data from a recent survey identifies specific features that make these ads most influential. One feature that is lacking is personalization, to help consumers make better … Continue reading Consumers Still Waiting For Personalized Videos To Drive Intent →

Web Companies Create Marketing Hubs for Indie Writers, Artists

Marketing Guide

Bernadette Tansey  November 27, 2014     Bernadette Tansey The Bay area is a hotbed for creative types, and it’s also home to a number of Web-based companies that connect writers, book authors, and photographers with potential readers and customers. A flurry of news came out about these companies early this week. San Francisco-based Scripted … Continue reading Web Companies Create Marketing Hubs for Indie Writers, Artists →

4 Google Chrome Extensions For Digital Marketers

Marketing Guide

Hey digital marketers, do you use Google Chrome? Then check out contributor Steve Olenski’s list of useful Chrome extensions. Steve Olenski on November 24, 2014 Google Chrome extensions offer some great tools to help with digital marketing. These extensions can do anything from speeding up your outreach efforts to checking for broken links. Following are my top … Continue reading 4 Google Chrome Extensions For Digital Marketers →

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