Kent WakelyFebruary 19, 2015 In the continuously evolving landscape of internet marketing, landing pages have been consistently used to generate leads and increase conversion. Internet marketing best practices on conversion optimization and landing pages have changed over the years, but today, more than ever, landing pages are valuable tools in anyone’s internet marketing repertoire — … Continue reading Internet Marketing Optimization: Squeeze More Leads From Your Website
Thanks to a new policy Pinterest will no longer be welcoming affiliate links — leaving Power Pinners powerless to monetize their following. Greg Finn on February 13, 2015 Apologies, power pinners, your affiliate revenue will be coming to a screeching halt. Early this morning, Pinterest has announced that they’ll be removing all “affiliate links, redirects, … Continue reading Adios Affiliates! Pinterest Pulls The Plug On Affiliate Links
Diane ThiekeJanuary 21, 2015 I love January. Not for its weather, mind you (I live in New Jersey, after all). I love it because it means a reboot of all of my digital media properties. I have the chance to tweak copy and settings and establish new best practices. It’s a bit geeky, but it … Continue reading 9 Ways To Reboot Your Digital Marketing For The New Year
Alex DittyJanuary 15, 2015 Do you know the best practices for displaying User Generated Content from Instagram & Twitter on your website? User generated content is always a valuable asset for your brand to highlight your fans’ excitement of your brand in an authentic way. Whether you’re designing a new site or giving your current … Continue reading How to Properly Display UGC from Instagram and Twitter
Ronn TorossianJanuary 9, 2015 If you want to have a prosperous career or business, LinkedIn may be one ingredient in your recipe for success. This channel might be much more than your average social media website or a fading trend. LinkedIn helps people make business connections, find jobs, store recommendations, or get help from peers … Continue reading How to Use LinkedIn to Your Advantage
Mike Templeman November 23, 2014 The internet provides us with unending amounts of free information. Therefore, shouldn’t you be leveraging that content in order to improve your marketing message? With content marketing becoming more and more popular, there are now countless companies that are giving away their trade secrets in order to build trust with … Continue reading 10 Free Digital Marketing Resources
by Chris Marentis November 23rd, 2014 Native advertising is used by some of the most powerful online social media platforms and websites today. USA Today, Facebook, Forbes, the New York Times, and Twitter all utilize this powerful form of content creation. However, 49 percent of people currently do not know what native advertising is … Continue reading How Native Marketing Can Work for Your Business
Shelley Pringle November 17, 2014 According to a 2013 Technorati study, blogs are one of the most important online sources of purchase influence. In fact, they ranked third after retail and brand sites—well above online magazines and news sites. If you’re launching a new product or service, it therefore makes sense to include blogger outreach … Continue reading Blogger Outreach Versus Media Relations: What Marketers Need To Know
Contributor Shari Thurow explores the much touted three-click rule. Do you abide by it in your UX work? Shari Thurow on October 24, 2014 As a web professional, I believe in ongoing education and training. I attend industry conferences, webinars, and other events on the topics of usability, web design and development, information architecture, and … Continue reading User Experience Myth Or Truth: The Three-Click (Or Tap) Rule
By Steven Shattuck, Published October 23, 2014 Did you know that 50% of nonprofits receive a majority of their annual donations from October through December? It’s true, and it’s why you need to take your year-end fundraising campaigns seriously. But fear not! We’ve teamed up with our friends from Pursuant to create a step-by-step guide … Continue reading A Step-by-Step Guide to Year-End Giving [Infographic]
