Chris HortonFebruary 21, 2015 Facebook is on a roll. Recently released Q4 2014 earnings show full-year revenues of $ 12.47 billion, a 58% year-over-year increase. Most of this growth is driven by ad revenues, which reached an all-time high of $ 3.59 billion for Q4 alone, and specifically mobile ad revenues, which represented 69% of … Continue reading Businesses Flock to Facebook Mobile Ads: Should Yours?
Danny WongFebruary 21, 2015 Social media now drives 31.24 percent of overall traffic to sites. More surprisingly, Facebook alone made up nearly one-quarter of the total visits publishers received in December 2014. As a blogger or brand marketer, it makes sense to optimize your visual assets to boost audience engagement and interaction with your social media … Continue reading Social Media 101: How To Resize Your Images For Facebook
Margie ClaymanFebruary 21, 2015 The relationship between Facebook and businesses has been in the news quite often lately, particularly regarding Facebook company pages and the battle with Edgerank. While Facebook seems to be maneuvering to force companies to advertise if they want to be seen, there are also some new technologies that are being promoted … Continue reading Cinemagraphs – Revolution Or Ho-Hum?
Jacob CurtisFebruary 20, 2015 If this is the first time you’ve heard of a For Sale Facebook group I wouldn’t blame ya. I just found out about them myself after a recent Facebook announcement introducing new features designed to improve the way people buy and sell within groups. This week’s #SocialMediaMinute will cover how to … Continue reading How to Create or Request a “For Sale” Facebook Group
Business.comFebruary 19, 2015 For many business owners and marketing managers, the number of Facebook “likes” that result from social media campaigns is a direct reflection of those campaigns’ success or failure. It’s natural; likes are a form of “social proof.” We see them and expect quality. However, what people may not realize is that not … Continue reading It’s Not All About The Likes: Why More Facebook Likes Can Actually Hurt You
Facebook’s chief product officer Chris Cox says the company is in early discussions with publishers about hosting their content and insists Facebook wants to be a partner not a conquerer. Martin Beck on February 18, 2015 Asa Mathat Facebook is making a case to publishers that the social network can do a better job serving … Continue reading Facebook Wants To Help Publishers Fix The Mobile Reading Experience
Facebook will give advertisers the ability to dynamically generate multi-product ads to website visitors or app users with its new Product Ads unit. Greg Finn on February 17, 2015 Retailers rejoice! Today, Facebook has announced a new ad type: Product Ads. The new units will help marketers advertise specific products to specific people by using a … Continue reading Dynamically Promote Products With Facebook’s New ‘Product Ad’ Unit
Business.comFebruary 14, 2015 Business owners and decision makers have a lot of responsibilities to juggle on any given day; so the question is, should they still leave room on their plates for Facebook marketing? It’s not the no-brainer strategy that it was several years ago, when it was essentially a free way to promote and … Continue reading Is Facebook Marketing Still Worthwhile For Small Businesses?
Justin WongFebruary 13, 2015 Facebook’s relevance scores are now officially in effect and they’ll have a major impact on all your Facebook ads. For those of you who are used to advertising through Google Adwords, the idea of a “relevance” score should sound very familiar. Basically, Facebook now evaluates new advertisements based on how well … Continue reading What are Facebook Relevance Scores?
Lucinda WatrousFebruary 7, 2015 The landscape of good Facebook advertising is changing once again. Right now, businesses using newsfeed style ads can capitalize on a new trend of “dark posts.” A dark post is using a newsfeed style ad that doesn’t actually get published to your page’s feed. With newsfeed style ads generating 49x the … Continue reading How Small Businesses Can Use Facebook Dark Posts
