Larry KimFebruary 4, 2015 You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters. Mastering your Facebook targeting strategy gets you in front of very specific and often motivated segments of your audience, on the network where Americans religiously spend an average of 40 minutes of … Continue reading 5 Ridiculously Powerful Facebook Ad Targeting Strategies
Online survey by Salesforce Marketing Cloud’s found that 66% plan to use Facebook on their second screen on game day, compared to 56% for Twitter. Martin Beck on January 30, 2015 Never mind the big screen on Super Bowl Sunday. What’s going to be on your second screen? If you’re like most people, it’ll … Continue reading Facebook Will Be Used More Than Twitter During Super Bowl [Survey]
Video views on the network have tripled since September. Martin Beck on January 28, 2015 Facebook’s video surge is looking more like a tidal wave. In remarks during Facebook’s quarterly earnings call with investors today, CEO Mark Zuckerberg said that Facebook video is generating more than 3 billion views a day. That’s up from 1 … Continue reading Facebook Now Gets 3 Billion Video Views A Day
Arik HansonJanuary 24, 2015 In case you missed it, Facebook rolled out “call to action” buttons last February. It was hardly a revolutionary move. Advertisers wanted to bolster results. They needed clearer calls to action. More advertisers were joining the fray. It was time for something like this. Since then, we’ve seen more and more … Continue reading More Brands Are Using Facebook CTA Buttons (But More Still Should)
by Erik Sass, (January 27, 2015) Unless you live under a rock you probably already know that Facebook and Instagram were offline for about an hour last night, giving rise to much wailing, gnashing of teeth, and hearty imprecations against the heavens, arms raised in woe. Service was quickly restored, but the outage — and … Continue reading Facebook Referral Traffic Soars
by David Rodnitzky, January 26, 2015 A prominent investment bank recently raised its target on Facebook’s stock to $102 per share. If Facebook does hit that number, the company will be worth $285 billion, or about 84% of Google’s value as I write this. The investment bank’s target increase comes as a result of Facebook’s … Continue reading Facebook Audience Network vs. AdSense: A Battle Royale Brews
Megan BreinigJanuary 24, 2015 Having enjoyed its status as the largest social media platform since 2012, Facebook is the everlasting trendy topic. The question on many of our minds is what’s next. As we kick off the 2015 with the beloved mantra of “out with the old and in with the new” in mind, brands … Continue reading Future Of Facebook For 2015
Carolyn CreweJanuary 24, 2015 With recent changes to Facebook’s algorithm, small businesses and startups are having to pay to get their content in front of Facebook followers. While the jury is still out on what to do about it, many business owners feel that with 1.35 billion monthly active users, Facebook’s potential as social media … Continue reading A Beginner’s Guide To Facebook Ad Campaigns
Business.comJanuary 18, 2015 Facebook offers a powerful tool that can be a cost-effective advertising solution if leveraged intelligently. To start, set measurable goals for your Facebook campaigns so you can track success and generate the most engagement and ROI. Create more quality conversions by establishing the focus and main objective of your campaign, such as … Continue reading How To Create Facebook Ads That Drive Sales
