Adam DukesMarch 2, 2015 Hope your coffee is hot, this should take you about 3 minutes and 25 seconds to read (According to Forbes, the average adult reads 300 words per minute) For most websites, 98% of the website traffic leaves without taking the desired action. That is a lot of lost opportunities. I spend … Continue reading How to Add Facebook Tracking Pixels to Your WordPress Website in Under 5 Minutes
Luke KnightMarch 2, 2015 If you were managing pages on Facebook before Feb. 16, you’re undoubtedly aware of Facebook’s Business Manager tool. I say undoubtedly because as of that date you had to either have migrated your old ‘gray page’ account over or start fresh by setting up a Business Manager page once your old … Continue reading The Pros and Cons of Facebook’s New Business Manager Tool
ComScore data show app number 1 in terms of time spent per mobile user. Greg Sterling on March 2, 2015 Pandora is now number one in time spent per mobile user per month, beating Facebook, according to comScore. The company shared the data with me in an email last week. Pandora grabbed the top spot from Facebook in … Continue reading Pandora Captures Attention Crown From Facebook In January
Margie ClaymanFebruary 28, 2015 There have been some pretty important updates for brands lately in the world of Facebook. We thought we would take the opportunity to summarize some of the more pressing issues you might face if you’re trying to promote your business on the social media platform. Using a personal page to promote … Continue reading Updates On Facebook Marketing
Lukas HardonkFebruary 26, 2015 Despite having been around since 2004, many people continue to look past Facebook marketing as a valuable tool. This couldn’t apply more to business owners and managers, who often see Facebook marketing as confusing and pointless. The truth is that Facebook marking is a valuable tool but only when utilized properly. … Continue reading The Dangers of Letting Your Facebook Page Sit Dormant
Juan Pablo CastroFebruary 25, 2015 Social media has a number of great capabilities for brands, from increasing awareness to sparking new levels of engagement. Facebook also makes it easier for advertisers to reach their target audiences through a platform they already use. Many companies have lamented that traditional forms of advertising aren’t as effective as they … Continue reading How To Set Up Facebook Ads
Larry KimFebruary 23, 2015 Facebook recently announced the launch of their new dynamic Product Ads, a mobile-friendly ad format that enables retailers to sync their catalog with their Facebook advertising efforts. Available now through Facebook’s Marketing Partners, it’s coming soon to the self-serve platform. We already know that Google Shopping ads are incredibly powerful – … Continue reading New Dynamic Facebook Product Ads: 7 Things You Need To Know
Chris HortonFebruary 23, 2015 If you’re looking for new ways to capitalize on the consumer shift to SoLoMo and draw in nearby mobile users to your place of business, Facebook has you covered. In late January, Facebook announced a feature called Place Tips to help users receive contextually relevant information about nearby businesses directly in … Continue reading Facebook Place Tips: The Next Killer SoLoMo Tool for Businesses?
Ken MuellerFebruary 23, 2015 Facebook continues to be one of the top social networks for small businesses, mostly because of it’s size and the sheer number of people who use the platform regularly. But with algorithmic changes that are seemingly making it harder for small businesses to reach their fans, it’s important to look for … Continue reading A New Way to Increase Your Facebook Likes
Alexandra De ClerckFebruary 22, 2015 Contests on social media are not only a great way to build buzz and increase brand engagement, but also they generate new followers and grow brand presence. There are many different types of Facebook contests ranging from a basic random draw or sweepstake, to a highly involved photo-sharing contest. These … Continue reading How to Run a Successful Contest on Facebook – Guidelines
