Do you wonder why you don’t have engaged readers on your blog? Do people come and then leave your website, without letting you know if they would return? If your web analytics software is showing that you’re attracting more new visitors than returning ones, you might recognize that you have to work harder on engaging … Continue reading 4 Tools To Grow Your Email List Fast
By Beth Negus ViveirosSep 23, 2014 Share on email Share on linkedin Share on twitter Share on facebook More Sharing Services 2 Triggered messages accounted for 3.8% of total email volume in the second quarter of 2014, a 9.2% increase over the same period in 2013, according to the Q2 2014 North America Email Trends … Continue reading Triggered Email Volume & Response Rates Increased in Q2: Epsilon
Metrics That Matter are financially oriented metrics that executives can use to make business decisions. As you look at building your 2015 plan, you should also build it as a business case. This will help you focus on the NUMBERS in terms or revenue impact on the business. As you consider what you can and … Continue reading Measuring Marketing Doesn’t Have To Hurt
Arizona Wins On Hail Mary Anu Solomon’s Hail Mary pass to Austin Hill with no time remaining lifted Arizona to a 49-45 win over California. An amazing comeback by the University of Arizona became a little bit more painful for Cal fans on Saturday night. An email sent by the athletic department’s official … Continue reading Cal Bears Mistakenly Sends Celebratory Email Offer Moments Before Losing Game
As the weather gets cooler, the days get shorter, and anticipation of the holidays starts to loom, you may be thinking of ways to get ahead before the new season sets in. When it comes to your marketing content, there are simple steps you can take now to drive results in the fall and set … Continue reading 8 Steps to Fill Your Fall Content Calendar
One of the oldest weapons in an online marketer’s arsenal, email marketing, has stayed the ground over the years—ever since we got our first Hotmail IDs. While every passing year brings a new marketing favorite, smart marketers have hung on to this tool as they see through the hype, trusting results instead. And while we … Continue reading Does Your Email Marketing Measure Up?
by David Baker, September 22, 2014 “Those who think they know more than others annoy those of us who do.” That’s a favorite quote on a T-shirt I’ve had for over a decade, that I roll out around holiday season. As we gear up for the holidays, using restraint when pressed for time is likely … Continue reading [FNAME] Never Works
It’s been a long day. I’m more than ready to close the laptop lid and head out in search of ‘me’ time. I feel I’ve earned it. But I need to do one last check of my inbox so I don’t start tomorrow with a pile to read through. What’s this… a survey request? Oh … Continue reading Your Surveys Are Wasting Customers’ Time
Many of you may already be growing your email lists through sign up forms on your website, or printed sign up sheets near your register. You may even ask folks if they want to be added to your email list when you meet them at a trade show or event. So far, so good. But, … Continue reading Unique Ways to Build Your Email List
Many marketers today are using video to spice up their marketing, educate customers, and talk about products and services. Combining these videos with email, the highest ROI-producing channel, can boost exposure of this your marketing messages. But what’s the best way to integrate video into your email marketing? There are a variety of email providers … Continue reading Using Video in Email is Easier than You Think
