Email marketing continues to be the “number one” – but why? Email marketing is constantly being rated as the “number one” method of marketing by online marketers. There are dozens of surveys and studies which show that marketers rate email marketing as their most successful method of gaining business. There is plenty of research which … Continue reading Is Email Marketing Successful Or Just Plain Easy?
by Mark Klein, September 29, 2014, As email marketers, we are regularly exhorted to make our communications more relevant. Avoid spray-and-pray, we’re told, and watch response rates rise. However, most companies don’t know how to send unique, personalized offers to each customer, even though today it is much easier than they suspect. Instead, most companies … Continue reading Where Segmentation Fails
At AppSumo, we built the base of our business by growing our email list to more than 750,000 subscribers. And even though AppSumo had thousands upon thousands of email subscribers, my personal blog’s email list had just 12,000. So in 2014, I made it my personal goal to hit 50,000 subscribers on my blog, OkDork.com. … Continue reading 6 Stupid-Simple (and Free) Ways to Grow Your Email List
TechCrunch, Friday, September 26, 2014 Email marketing startup Sendwithus is announcing that it has raised $2.3 million in additional seed funding. This is one of those funding announcements that comes months after the deal itself. Co-founder Matt Harris told me that the company, which was incubated by Y Combinator, raised its initial seed funding “right … Continue reading Email Startup Sendwith Us Raises $2.3 Million in Seed Money
Video Commerce, Wednesday, September 24, 2014 by Sam Moser On September 23, 2014 Liveclicker, Inc., a global innovator in delivering rich customer experiences across the web and email, announced that it has launched RealTime Emailon HubExchange, bringing marketers a new solution within the Salesforce ExactTarget Marketing Cloud to deliver content customized for … Continue reading Liveclicker’s Real Time Email Tool Now Available Within ExactTarget Marketing Cloud
Stay on message. The phrase is often used in politics and by politicians, some of whom — even the most skilled and polished — can’t resist the temptation to engage in a discourse that takes them far away from their core message. Going off message, however, doesn’t only happen in politics. It happens in every … Continue reading Messaging Before Content: What Belongs in Your Messaging Guide
From A/B testing to choosing just the right series of images for your homepage carousel, designing a website to reflect the persona of your company requires both forethought and the willingness to adapt to new information. A website isn’t a static entity, but rather a living, breathing component of your business. Its primary purpose is … Continue reading Designing a Website to Fit Your Company’s Persona
New records were set with the recent September 19 release of the new iPhone 6. Apple recently announced that in the first three days, it sold over 10 million new iPhone 6 and iPhone 6 plus models, more than any other release. By the end of the year, the new phone will be available in … Continue reading 3 Ways The iPhone 6 Affects Your Emails & What To Do About It
by Amanda Hinkle, September 25, 2014 This week marked the beginning of fall, signaling shorter days, cooler weather, heavier foods and yup… holidays that are right around the corner. As we move past the autumnal equinox, Forbes contributor Frances Booth encourages us to think about balance– and I agree. Achieving balance does not necessarily mean … Continue reading Fall Is Time For Balance In Your Email Marketing Program
by Elie Ashery, September 24, 2014, I’m a news junkie! I admit it! I can’t get enough news and analysis on Middle East conflicts, stock market trends, sports picks, and celebrity gossip. I almost always have two news channels running simultaneously in my house and at my desk at work. To continually feed my habit … Continue reading Publishers’ Missed Opportunities With Mobile Email Have Wider Consequences
