Spiteful attacks on our best ever tennis player help explain why so many Scots voted Yes in the referendum on independence Murray, here representing Team GB at the 2012 Olympics, has been criticised for supporting Scottish independence Photo: REUTERS By Matthew Norman 19 Sep 2014 Even before voting figures were announced and the Union duly declared … Continue reading Insulting ‘disloyal’ Andy Murray is disgusting
Message Systems flips email to up engagement Email isn’t sexy but it sells products. That is what a lot of experts say. Still others insist email needs an upgrade – from more responsive templates and design to better measurement. A new offering out from Message Systems may solve part of email’s issues by improving deliverability … Continue reading Message Systems Unveils Global Email Deliverability Tracking Tool
Everyone wants to increase sales and grow their business – that’s practically a given in the marketing world. Increasing sales numbers and related key performance indicators (KPIs) is typically the main task for most marketers. And it is almost definitely the one that your boss cares about the most, regardless of whether said boss is … Continue reading Soft Metrics That Have A Significant Effect On Your Bottom Line
Permission-based senders still have a hard time making it into the inbox. Contributor Tom Sather shares the latest research from Return Path. Tom Sather on September 17, 2014 According to the latest deliverability benchmark report from Return Path, my employer, one in six emails never reaches its intended recipient, either being delivered to spam or outright blocked. … Continue reading 83% of Permission Based Marketing Emails End up in the Inbox: ReturnPath
Today’s marketers face a significant challenge: how to engage prospects, build relationships with customers and foster loyalty in such a noisy, multi-channel world. Have you been up at night wondering which marketing tool offers you the best ROI? Well, here’s the good news. We actually know what that tool is—and it’s not some hot, new … Continue reading Why Email Needs To Be The Hub Of Your Cross-Channel Marketing Campaigns
by Loren McDonald, September 18, 2014 In my previous Email Insider, “’Mom, All I Want is to Change My Email Address,’” I outlined the often frustrating and annoying process of updating my email address on dozens of work-related subscriptions. Here, I’ll outline some best practices that can help you reduce the number of subscribers you … Continue reading How To Take The Friction Out Of Email Address-Change
Email marketing certainly isn’t getting any easier. What with filtering, spam identification and priority inboxes it’s harder than ever to get your message to your contacts. However, email continues to be a key driver of conversion for Brightfire’s clients. That’s why we are delighted that Hubspot have launched a number of enhancements to their email … Continue reading Hubspot Updates Email Marketing Dashboard
Adding videos to email campaigns can dramatically increase clickthrough rates (CTR), webpage traffic and even conversions. It’s also a great way to promote or recycle valuable video content. Here are a few case studies on the success of video in email campaigns: • Hubspot added a quirky video to a sales email and enjoyed a CTR of 16.4%, … Continue reading Email Marketing – Now With Video!
There have been conversations bubbling up about new methodologies for determining inbox placement, especially as the structure of inboxes continues to change. Inbox providers are working to make the experience of engaging with email as interactive and desirable as possible. Their motivation, however, is not necessarily to better serve the customer. Rather, they want to … Continue reading What’s Next For Inbox Placement?
Online marketers are aware of the power of shopping-cart abandonment tools, but the reality is that solutions addressing the shopping cart alone are missing a significant number of potential sales, sales lost before the shopper adds any products to a shopping cart. How to retrieve those lost sales? Identify and pursue opted-in consumers who show … Continue reading Better ROI Through Re-engagement
