Kathy McGovernFebruary 25, 2015 We’ve all seen ‘em. Emails that are so ugly, you ask yourself, “What were they thinking?” Nobody wants to send an ugly email, but it happens. To avoid major email eyesores, here’s a list of flaws or faux pas you should avoid when creating your emails. 1. An email template that … Continue reading Top 10 Email Eyesores You Should Avoid
Columnist Steve Dille shares deliverability insights gathered directly from ISPs at two recent industry conferences. Steve Dille on February 24, 2015 There’s nothing more valuable than assembling some serious industry brainpower in one room for a good discussion around immediate and future challenges, and we were recently able to get up close and personal with two — … Continue reading 8 Things The Top Mailbox Providers Really Want Email Marketers To Know
Agu de MarcoFebruary 25, 2015 Does your email marketing campaign need a boost? Approximately half of marketers who used videos in their email campaigns saw increased click-through rates, increased time spent reading their email and increased sharing and forwarding (eMarketer). However, including video in email is still a bit tricky, as the two major email … Continue reading Email Marketing with Video: 8 Do’s and Don’ts for Beginners
Adam BaetuFebruary 24, 2015 Discovering that your marketing emails have been languishing in customer’s spam folders can be incredibly frustrating, and it can also be bad for your brand’s reputation. But why does it happen, even when customers have subscribed to your email list? Just as importantly, how can you ensure your emails avoid spam … Continue reading Why Are My Emails Going to Spam?
Sabel HarrisFebruary 24, 2015 There are virtually no barriers for communication now as people can communicate with each other through many different channels like, email, social media, blog posts, text messages, etc. We have access to all of those forms at our fingertips making forms, other than talking in person, instant and real-time. So how … Continue reading The Top 3 Places To Engage With Your Audience (Backed by Data)
Skip FiduraFebruary 24, 2015 One of the perks of my job is that I am able to get out of cold, dark London and visit the Email Evolution Conference (EEC) in Miami. In addition to the fruity cocktails, I also get to hear some of the best email marketing content of the year. This first … Continue reading The Art Of Email Persuasion
Jayden ChuFebruary 24, 2015 Click through rates or CTRs are a major factor in the success of your B2B email lead generation campaign. It reflects how many of your send-outs were able to incite engagements from target identities. Low CTR rates obviously mean that your email campaign isn’t doing well enough to generate responses that … Continue reading How to Increase the CTR of Your Email Campaign
Laura NollFebruary 22, 2015 Building and maintaining reliable relationships with each of your clients can be one of the best strategies for ensuring customer satisfaction and retention. The challenge, though, comes in scaling your strategies to efficiently connect with many customers on a personal level. Enter email. Sending and reading email is the most popular … Continue reading Reengagement Strategies for Email Marketers
David KigerFebruary 21, 2015 For a lot of employees, meetings are just obligatory formalities they’ve learned to accept. Too many meetings are filled with more hot air blowing, thumb twiddling, clockwatching, and daydreaming than anything else. That’s not just a harsh reality for the employees who have to struggle through them. It’s also a harsh … Continue reading How To Have A Successful Meeting
Business.comFebruary 21, 2015 So you need financing to get your business to the next level? One of two things has probably happened: you either went to a bank and they denied your loan request, or you know you don’t want to waste your time because the banks rarely approve small business financing requests. We all … Continue reading Before the Business Loan: Questions That Must Be Asked
