Kim Cornwall MalseedMarch 3, 2015 Now that we’ve covered the basics of lead nurture drip email campaigns, it’s time to discuss the four tools professional services firms need to have in place in order to implement them. For the purposes of our discussion, let’s assume you have a lead generating website and have a healthy … Continue reading Lead Nurture Drip Email Campaigns 201: 4 Tools to Implement Campaigns
John W HayesMarch 3, 2015 I’m convinced that email marketing can be successfully used by any type of business regardless of size, location, or industry vertical. Some businesses are more open to this conviction. Take for example an online retail business and it would be very easy to see how they could use email to … Continue reading Hyper-Local Selling – Email Marketing Lessons From a Small Island
VerticalResponseMarch 2, 2015 Service-based businesses like computer repair shops, staffing agencies, cleaning services, marketing companies, e-commerce businesses and a whole host of others use email marketing to promote their business. While many service-based businesses embrace the power of email marketing, it’s safe to say the way you utilize email is much different than the big … Continue reading A Service-Based Business’s Guide to Email Marketing
Joy UgiMarch 1, 2015 Good news! According to a recent MarketingSherpa study, 61 percent of people say they like getting promotional emails once a week, and what’s more, some subscribers want it on a more frequent basis. Retailers have a tremendous opportunity to take advantage of this goodwill. Subscribers know a generic e-blast when they … Continue reading Take Your Retail Email Marketing Up A Notch
Columnist Dela Quist contends that email’s potential to impact brand awareness and favorability is getting short shift — but says that will change in 2015. Dela Quist on February 27, 2015 Since the inception of email as a marketing medium, it’s been thought of as a bottom-of-the-funnel marketing tool – driving conversions and purchases using … Continue reading Life Beyond The Click: Email In 2015
Cara HarshmanFebruary 27, 2015 Email is a core part of marketing because it works. The volume of marketing email I receive (therefore, unsubscribe to) has increased a lot over the past year and will probably continue to do so. Fifty-nine percent of marketers plan to increase their email marketing budgets in 2015 (source: Salesforce Pardot). … Continue reading Your Email Open Rate Is High? That’s Nice
Emily KeyeFebruary 27, 2015 I bet you didn’t know today, Feb. 27, is known as “No-Brainer Day.” In honor of this oh-so-well-known day, I’d like to discuss something that really is a no-brainer for marketers: email re-targeting. As marketers we ALL know it costs less to retain a customer than to acquire a new one. … Continue reading Email Re-Targeting Is A No-Brainer
John W HayesFebruary 25, 2015 I’m very fond of the saying, “People do business with people they like.” But just because we want people to like us, doesn’t mean we cannot play hardball every now and again. The words “passive” and “marketing” do not sit well together for companies ambitious for growth. It’s time to … Continue reading Email Marketing – Developing More Aggressive Subscription Strategies
Sean KimFebruary 25, 2015 Let’s face it. We all want more time in our lives. It could be an evening to spend more time with our family and friends, a 30-hour day to grow our business, or simply time to close our eyes and relax. If you would like to make more effective use of … Continue reading The Complete Guide to Productivity
Ryan PinkhamFebruary 25, 2015 You know it’s important to regularly communicate with your email audience. You see the positive impact of email marketing each time you hit send, and work hard to stick to a schedule. But even with all the hard work you’re putting in, there are still times when you’re unsure what to … Continue reading 30 Email Ideas for When You’re Not Sure What to Send
