Jimmy DalyFebruary 21, 2015 I’ve been hearing a lot about conversion optimization lately. It’s mostly good stuff – writing clear copy, focusing on clean designs, creating a strong value proposition, etc. Those are all conversion best practices but the truth is that most businesses are powered by small wins. It’s all the things that happen … Continue reading The Small Win Email: A New Way To Think About Conversions
Jeanette RussellFebruary 21, 2015 The donor revenue of a nonprofit largely depends on how highly engaged their audience is with their campaigns. The more engaged, the higher donations per-supporter. Retaining donor engagement is, in some ways, more difficult than recruiting new donors. A Blackbaud study found that retention rates for nonprofits is only 29.3%. One … Continue reading Fundraise Year Round with Social Data
Michelle BizzellFebruary 21, 2015 When someone clicks on your ad, they begin a journey to becoming your customer. But ads don’t lead to homepages anymore. They (should) lead to landing pages. And landing pages are about conversions. You want them to fill out a form for a free trial, sign up for an email list, … Continue reading How Strong Message Match Can Save Your Bounce Rate
Catherine BrockFebruary 20, 2015 Your marketing email has tons of competition in your customer’s inbox — but it’s still a high-converting channel when you put together a strong message that’s easy for customers to understand. Use these four tips to add clarity to your message and improve the performance of your emails. Use the Preheader … Continue reading 4 Easy Tips for More Effective Emails
Sabrina JessFebruary 20, 2015 We talk a lot about email. We know the importance of email and if you’re following us there’s a good chance you understand the importance of email too. We’re no longer in the early stages of the internet; we’ve moved into the technology age and your customers have expectations about your … Continue reading 3 Quick Tips for a More Effective Email Signature
Nerds on Call Computer Repair – top-tax-scams-2015 Every year the IRS releases its “Dirty Dozen” list of the most prevalent tax scams, many of which use technology to take advantage of victims. While tax scams happen year round, the IRS warns taxpayers to be particularly cautious during tax season when incident rates increase dramatically. Identity … Continue reading IRS “Dirty Dozen” Tax Scams for 2015
Dave LandryFebruary 20, 2015 Email marketing campaigns can be a beast to master. As anyone that has ever deployed an email campaign knows, it’s easy for an email to be filtered into a junk mail folder, destined to be deleted without being read. That’s a scary prospect for any business that is spending valuable time, … Continue reading How to Build a Successful eMail Campaign
Miranda PaquetFebruary 20, 2015 Think about the people on your email list. While some of them have been receiving your email campaigns for years, there’s a good chance others are very new to your business. Or, whereas most of your contacts are local, others may only be in your area a few weeks out of … Continue reading What’s The Difference Between Email Lists And Tags?
Joy UgiFebruary 19, 2015 Today, you can’t get away with not using a responsive email template. It’s a must. A have-to-have. Because mobile readership of emails is growing exponentially, there’s no choice but for marketers to abandon the old way of designing emails, which now often look ugly on mobile phones, and jump on board … Continue reading Kick The Ugly Email Habit With A Responsive Email Template
Kim Cornwall MalseedFebruary 19, 2015 Did you know that, on average, a prospective client requires 10 marketing-driven “touches” to convert from a lead into an opportunity to become a paying client? Lead nurture drip email campaigns are useful for leads that are not immediately ready to engage with business development. They form the backbone of … Continue reading Lead Nurture Drip Email Campaigns 101: Getting Started
