Claudiu Murariu — October 9, 2017 — October 9, 2017 antonynjoro / Pixabay Here are 4 facts on email marketing. The vast majority of online sales companies still use transactional emails as part of their marketing efforts. Email marketing campaigns have open rates of up to 40-50% and click rates of around 10-20%. Email marketing … Continue reading Looking for a More Reliable Way of Analyzing Your Email Campaigns?
Jaime Nacach — September 25, 2017 Follow @bloominari — September 25, 2017 Shutterstock If your target market is under the age of 60, chances are that your email marketing leads will first see your email on a mobile device. It will pop up loud and clear like a shining beacon on the screen of a … Continue reading Is Your Email Subject Line Ruining Your Campaign?
Kevin George — September 14, 2017 Follow @imkevin_monk — September 14, 2017 As the calendar gradually crawls to the month of September, email marketers across the globe get ready for the busiest quarter of the year i.e. the Holiday Season. Whether you are a brick-and-mortar storefront dabbling in omnichannel marketing or full-fledged e-commerce/ online retailer, … Continue reading How to Choose the Right Colors for Your Holiday Emails
Dennis Hung — September 11, 2017 — September 11, 2017 TeroVesalainen / Pixabay Love it or hate it, email marketing is a major part of modern business. In fact, email marketing offers one of your business’s greatest ROI over any other form of marketing. To get the most out of your email marketing, make sure … Continue reading 14 Quick Improvements for Small Business Email Campaigns
By Lisa Zheng September 8th, 2017 Email is still one of the quickest and easiest ways to get in front of people. That’s why inboxes are flooded with newsletters, notifications and more — inboxes are prime real estate. That’s why your messages have to stand out from the rest so that they boost user engagement … Continue reading A Step By Step Guide To Email Testing
Hana LaRock — August 16, 2017 — August 16, 2017 Marketing automation allows businesses to take care many tasks at once. It also helps businesses visualize better what their company is doing right and what needs improvement. But, what if the only thing you needed to really improve on was the thing causing the problem? … Continue reading Is Your Email Marketing Becoming Too Robotic?
Larisa Bedgood — August 11, 2017 Follow @www.twitter.com/V12Data — August 11, 2017 Email continues to be a strong marketing channel. Nearly 72 percent of consumers say emails are their number one choice in brand communication. Businesses are paying attention. Research predicts that 225.3 billion emails will be sent every day this year – which is … Continue reading Email Marketing Benchmarks, Trends and Statistics
Kevin George — August 3, 2017 Follow @imkevin_monk — August 3, 2017 Do you remember that breathtaking scene from “Harry Potter & the Chamber of Secrets”, where Harry aboard his Nimbus 2000, is pitted against Malfoy to win the game of Quidditch? Email marketing is the Nimbus 2000, and you are the captain of this … Continue reading Benefits of Outsourcing Email Template Production vs. Hiring In-house Developers
The Hidden Persuader: Email Drives Consumers To The Phone by Ray Schultz , Columnist, July 28, 2017 A new Forrester study shows that customers who initiate a phone call spend more, convert faster and have a higher retention rate than those who don’t. It’s a great argument for having an inbound calling program. But as … Continue reading The Hidden Persuader: Email Drives Consumers To The Phone
Emma Weir — July 27, 2017 — July 27, 2017 Automation is bang on trend at the moment, nearly everyone is talking about it! So what exactly is email automation and how can it be beneficial to your business? Email automation is one of the most powerful tools available to marketers. It includes the creation … Continue reading Automation – The Future of Easy Email Marketing
