Category Archives: Email Marketing Optimization

How to Cope with Email Rendering Challenges Across Diverse Email Clients

Kevin George — November 17, 2017 Follow @imkevin_monk — November 17, 2017 raphaelsilva / Pixabay When it comes to planning email marketing campaigns, marketers need to take into consideration various factors to ensure there is no rendering and deliverability issues. One key factor is the support from various email clients. With subscribers using diverse email … Continue reading How to Cope with Email Rendering Challenges Across Diverse Email Clients

Return Path Upgrades Email Intelligence Tool With Search Feature

Return Path Upgrades Email Intelligence Tool With Search Feature by Jess Nelson , October 25, 2017 Return Path upgraded Inbox Insight on Tuesday, unveiling enhanced features to its email intelligence tool that enables marketers to browse millions of real email marketing messages. The new “Browse Campaigns” feature adds a search tool to Inbox Insights, and … Continue reading Return Path Upgrades Email Intelligence Tool With Search Feature

6 Ways to Surprise and Delight Your Customers with Email Marketing

Kristen Dunleavy — October 23, 2017 Follow @KristenWritesIt — October 23, 2017 It’s likely that most people don’t delve into their inboxes expecting to be delighted by what they find there. So, if you can figure out how to that, you on your way to creating loyal customers who look forward to your messages (what … Continue reading 6 Ways to Surprise and Delight Your Customers with Email Marketing