Category Archives: Display Advertising

The Cross-Screen Measurement Experience: Q&A With VideoAmp’s Ross McCray

by Charlene Weisler, Op-Ed Contributor, November 16, 2016 Ross McCray, co-founder and CEO, VideoAmp, studied math and astrophysics at UCLA before he dropped out and moved to media technology. As an early technologist in the YouTube space, he supported viral video before starting VideoAmp in 2014 to “enable advertisers and content owners a way to … Continue reading The Cross-Screen Measurement Experience: Q&A With VideoAmp’s Ross McCray

7 Things You Need to Know About Display Advertising

by Jason Obenhaus Follow @JObenthehausOctober 12, 2016 As you’re browsing online, you probably notice the ads across your favorite web pages. Some ads may be extremely relevant to you, while others might seem suspicious or spammy. Small-to-medium-sized businesses are getting their name across the web using these visual ads, also known as display ads or … Continue reading 7 Things You Need to Know About Display Advertising

Demystifying the display advertising landscape

Confused by the display advertising landscape? You’re not alone. Columnist and Googler Brad Bender simplifies this complex topic and dives into the three components of programmatic buying that you should know. Brad Bender on May 30, 2016 You’ve probably seen the Display Lumascape. This chart is the most frequently referenced visual I’ve ever seen from … Continue reading Demystifying the display advertising landscape

The Definitive Guide to Display Advertising Targeting

by Melissa Duko April 13, 2016April 13, 2016 Display ads are a great tool for advertisers. They’re visually engaging, and they boost brand awareness and trust with consumers. And when display ads are used for remarketing/retargeting, they increase the odds for conversions, too. Advertisers employ an array of different visual display options ranging from static … Continue reading The Definitive Guide to Display Advertising Targeting