Isaac Leung December 20, 2014 With the digital advertising market on the rise, many advertisers and agencies are seeking partners that can provide interactive ad delivery/serving capabilities alongside their traditional methods. This is all in the interest of cutting costs and streamlining campaigns, making for more effective and nimble marketing efforts. By unifying their … Continue reading Mixing The New With The Old; How Important Is Digital Advertising?
Wahiba Chair December 19, 2014 Yesterday, as I was putting together my slides for my upcoming course “Branding & Marketing in the Digital Age” at Simon Fraser University Continuing Studies, I thought it may be useful to summarize my version of the new unspoken rules for this digital age for my students. One thing … Continue reading 10 Essential New Rules for Brands in the “Digital Age” [With Case Study]
Michelle Hummel December 18, 2014 If you want to get the most out of digital marketing in 2015, the time to start planning is now. By starting the year with a clear plan of what you want to accomplish, you’ll be able to make the most of all your efforts. Since digital marketing is … Continue reading 5 Essential Strategies for Digital Marketing in 2015
Mel Ross December 17, 2014 Digital Leadership is a phrase fast becoming a buzzword for more and more businesses and business leaders. However, the word digital has built an impression or understanding that it’s all about technology. If you think that you are on a slippery road. It is as a result of the … Continue reading Digital Leadership? Or Leadership in a Digital World?
Loni Stark December 17, 2014 Your customers aren’t like those distant relatives you see once a year to avoid controversial topics over fruitcake. During the holidays—whether it’s Christmas, Single’s Day, Diwali, or Golden Week—you can make meaningful connections through unique promotions. And after the holidays are over, you can build on that engagement with … Continue reading 5 Ways to Optimize the International Holiday Shopping Experience (Like a Local)
Michelle Brown December 16, 2014 Having a strong, well-balanced digital marketing strategy is imperative to your business’s success, now more than ever. Check out the following stats that support the significance of including important digital marketing staples like mobile marketing, SEO, social media marketing, email marketing and content marketing in your 2015 marketing strategy. Forget eggs and bacon, and start your … Continue reading 50 Digital Marketing Stats To Start Your Day
Kimberly Brandt December 12, 2014 As we turn the page on the many marketing evolutions that came to light during 2014, it’s only natural to look toward 2015 with renewed optimism. January is renowned for fresh starts and new beginnings, and I know many marketers who are eager to dig into upcoming first quarter … Continue reading Six Digital Marketing Pros Suggest Ways You Can Make 2015 Your Most Successful Year Ever
Jason Bowden December 7, 2014 Being in the competitive world of digital marketing requires every internet marketer to exercise agility and flexibility in their marketing strategies. The world of digital marketing is imbued with innovation that changes constantly and your business should be adept in embracing these changes. By getting outdated in your … Continue reading Don’t Get Caught With These Obsolete Digital Marketing Strategies
Jon Whitbeck December 4, 2014 Websites that Can Weather the Storm As a professional web designer, here’s a situation that happens often. A potential client wants a website. I listen to their web needs, research their market, and lay out a plan like an architect would with blueprints for a solid house that will … Continue reading 3 Reasons Your DIY Website May Fail
Eric Hammis December 3, 2014 With the end of the 2014 year approaching, we figured it’s a good time to take a quick look back at the year and point out some of the changes and trends in digital marketing. It’s difficult to predict how the landscape of digital marketing it going to shift, and … Continue reading 3 Big Digital Marketing Trends We Saw In 2014
