ZOG DigitalDecember 29, 2014 We’ve compiled some of some of the best digital marketing campaigns from 2014 to demonstrate the key principals to developing effective content online. These lessons can be applied to any content medium to help increase engagement and exposure. Use Cross-Channel Promotions Chipotle has done an excellent job of remaining active across … Continue reading What We Can Learn From Some of 2014’s Best Digital Marketing Campaigns
ZOG DigitalDecember 30, 2014 Have you ever questioned if your digital marketing is really providing true value and ROI for your brand? You’re not alone. Many businesses struggle with putting the proper resources toward marketing and measuring their results. While many elements of digital marketing offer insights and analytical data to measure success, many brands … Continue reading Converting Online Traffic To In-Store Shoppers
Taylor Nelson December 27, 2014 The only constant thing in the world of marketing is change. The year of 2015 is proving to be the year that digital marketing surpasses traditional advertising, which forces businesses and agencies to grow their online marketing teams. Social media advertising is getting stronger, digital platforms want businesses to … Continue reading 10 Digital Marketing Predictions For 2015
Roy Povarchik December 27, 2014 Referral programs, when done right, can be a powerful user acquisition channel. According to Friendbuy’s CEO, using referral programs can lower your Cost Per Acquisition to under $ 2 and sometimes even less than one dollar, which makes it a very desirable tactic to master. While in theory most … Continue reading This Will Increase Your Referral Program Share Rate By 3.6% Instantly
Adam Fridman December 26, 2014 Many companies embrace the changing over of the New Year as an opportunity to reflect on their achievements, highlight their weaknesses, and plan for the next 365 days. Digital marketing trends are no different and require a heavy dose of tracking, monitoring, and insightful analyzing. Here’s a look at … Continue reading How Can 2014 Digital Marketing Trends Inform Your 2015 Marketing Strategy?
Patrick Murphy December 26, 2014 Why should you test your website? Every colleague, employee, and customer has an opinion about your website. Most of their beliefs are out of date, biased, based on experience in some irrelevant realm or, most often, just plain wrong. Rather than going with your opinion, their opinion, the opinion of … Continue reading How To Test Your Website For Marketing Success?
Shelley Pringle December 25, 2014 ‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas, new year’s resolutions and marketing trends for 2015. In the latter category, they’re talking about the conversion of paid, owned, earned and shared media, content amplification and visual story telling. … Continue reading Marketing Trends For 2015: Getting Back To Basics
Emily Carter December 24, 2014 Forget your two front teeth. A lead capturing website is so much hotter this holiday season! If there is any tool most valued by digital and inbound marketers, it is the website. We are living in a world where almost everything can be done on the web. As of … Continue reading All I Want For Christmas Is A Lead Capturing Website!
Olivia Cole December 20, 2014 Yesterday we joined Hubspot’s exclusive webinar, The Art of Visual Marketing, to hear experts Guy Kawasaki and Peg Fitzpatrick offer their tips for turning visual marketing—combined with social media—into a definitive asset for businesses. Kawasaki’s 1.4 million Twitter followers speak to his expertise on the subject, so we thought … Continue reading 6 Steps to Improving Your Visual Marketing
Amber Kemmis December 20, 2014 Leads are down, you need to act fast, and you know creating an ebook will likely do the trick. Unfortunately, time is money, and you’ve got little to spare. It is true. Ebooks can be very time consuming to write, and there are some cases where you want to … Continue reading Writing Ebooks Like a Pro: 10 Strategies to Get it Done Fast
