Jon-Mikel BaileyJanuary 6, 2015 Clients keep asking me if there is a benefit of having WordPress as their content management system or CMS. Ultimately it depends on the goals of the site and what functionality is needed to support those goals. That said, for most businesses and organizations we encounter, WordPress is the best CMS. … Continue reading The Digital Marketing Benefits of WordPress
Survey polled 182 marketing executives on their technology investment plans, data, content research and working across departments. Amy Gesenhues on January 6, 2015 In an attempt to better understand how marketers plan to succeed during the coming year, web presence management firm Conductor surveyed 182 B2B, B2C and agency marketing executives on four core marketing … Continue reading Survey: 65% Of Marketers Plan To Spend More On Marketing Technology In 2015
Leah KlingbeilJanuary 5, 2015 We often write about things you should be doing with your digital marketing efforts: tips, tricks, trends, hacks, and other topics any digital marketer should know. But, what about the things you shouldn’t do? Or the things you should be doing but are ignoring. There are many tactics that are ineffective … Continue reading 12 Mistakes Digital Marketers Shouldn’t Make In 2015
Katrina PfannkuchJanuary 4, 2015 Digital marketing is a bit like dropping bread crumbs for your buyers to find and follow, ultimately leading to your company’s products and services. But, unlike a straightforward road, digital channels allow prospects and customers to venture on a maze-like path toward purchase. Strategizing for this shifting buyer’s journey can be … Continue reading 10 Statistics on Top Digital Marketing Strategies for 2015
Susan GilbertJanuary 4, 2015 What You Need to Know About the Latest Facebook Updates One of the biggest changes Facebook is making is in how people can see Facebook Ads in their news feeds – the bread and butter of the large social network. With the onset and growth of mobile technology a user many … Continue reading The New Facebook for Marketers in 2015
Janette SpeyerJanuary 4, 2015 The one thing constant and predictable about Digital Marketing is that change is inevitable. We have learned that we just can’t bottle it, replicate it or formulate it! However, we can look at trends and make informed predictions – not educated guesses. Your 2014 marketing template will need some serious overhaul … Continue reading 2015… The Year Digital Marketing Comes of Age
Dave BrockJanuary 4, 2015 At one point, I wanted to get better at golf (it’s hard to be worse than I am). I started reading a lot of “How To” books, watching videos, and taking lessons. As I stood, club in hand, looking down at the ball, I struggled to remember: “Keep your head down, … Continue reading Top Performers: Obsessive Learning And Relentless Execution
by Laura Blaker January 2nd, 2015 Laura Blaker Laura lives in the Greater Toronto Area. Her studies in Public Relations and Communications have led her down the Digital Marketing rabbit hole where she’s worked for over two years. Words and connecting with people are her passions. She also likes nature and camping. by symphony of … Continue reading What Robin Williams’ Most Famous Quotes Can Teach Us About Digital Marketing
Andrew HutchinsonJanuary 2, 2015 Another year in the evolution of digital marketing has come and gone. Some former best practices have fallen by the wayside, some strategies that would’ve been considered absolutely essential 12 months ago have now died, drifting off to the virtual graveyard in the clouds. The decline of organic reach on Facebook, … Continue reading Three Digital Marketing Predictions for 2015
Tarun Pahwa January 1, 2015 For the past couple of years, marketers and web designers alike have been chanting the responsiveness mantra. Websites need to be responsive in order to accommodate viewership that accesses information across a variety of devices and screens. Rule one of service delivery is to give clients what they’re looking … Continue reading 10 Compelling Reasons to Pay Attention to Mobile Search Marketing in 2015
