Angela Hausman, PhDJanuary 16, 2015 Forbes proclaimed 2014 the Year of Digital Marketing Analytics, summing up the problem this way: If most digital marketing programs or campaigns have a weak area, it’s analytics. One recent study identified that the biggest talent and hiring gap in online marketing is in the analytics space. 37% of companies … Continue reading An Insider’s Guide to Digital Marketing Analytics
Jeff BullasJanuary 15, 2015 Headlines were the key tactic to make people buy newspapers, buy books and magazines. Now they make people click and share on the web and your mobile phone. Bloggers, publishers and marketers are always on the lookout for attracting attention to drive traffic, engage with their readers and customers and make … Continue reading 22 Headlines That Went Viral. Have These Marketers Cracked the Code?
George AchilliasJanuary 14, 2015 Consumers, citizens, and users now expect brands and business to offer their products, services, and their information as “digital first” available. Everybody is talking about how brands should become even more digital, how processes have to be digital, and of course, how a digital way to perform has to be established. … Continue reading From “Digital First” To “Digital Everyone”
Mobile technology the key to more engaged, personalized marketing. Greg Sterling on January 13, 2015 Social and mobile marketing are seeing significant momentum and uptake by marketers according to the Salesforce Marketing Cloud 2015 State of Marketing report released earlier this week. And mobile is increasingly seen as the keystone that holds everything together. According to … Continue reading Survey: Mobile Integration Makes Other Digital Marketing More Effective
Laura WalshJanuary 11, 2015 New Year, New Cleanse. Right? January 1st always has people talking about the crazy new health trick that they are going to try. Gwyneth Paltrow’s Goop 3-Day Food Cleanse. The Lemonade Diet. BluePrintCleanse. They are all out there. We hear time after time about how “it worked for Beyonce!” and “Dr. … Continue reading 2015 Digital Marketing Cleanse
Bob HutchinsJanuary 10, 2015 Social media and ecommerce have enjoyed a close bond for at least six or seven years. That much is certain. And while you may argue the fine points of selling through social media, it’s simply not possible to altogether write-off the value of social media as a tool for selling. … Continue reading How Social Media Drove Ecommerce in 2014 (INFOGRAPHIC)
Victoria TreygerJanuary 9, 2015 Small business owners are often some of the most innovative entrepreneurs. This is in part by necessity; small businesses have to be innovative to compete with larger companies and stay on top of ever-shifting market dynamics. But there’s also something about small business owners that is conducive to innovation. Small business … Continue reading Small Business Owners Share How They Plan to Innovate in 2015
Isaac LeungJanuary 9, 2015 Chris Bear, Head of Multimedia Studio and Print Production, at Clemenger BBDO Sydney says, 2015 will see digital advertising ramping up – and studio managers and operators will need a variety of new skills to stay relevant. “Multi-skilled” and “cross-channel” are just some of the words that describe a studio operator of today. According … Continue reading Why Studio Managers And Operators Should Prepare For The Digital World
Gregory T. Huang, January 07, 2015 In a world of Uber financings and 800 percent revenue growth curves, one startup founder won’t talk sales numbers, company valuations, or IPOs. He says his market opportunity is a billion-plus, not $ 10 billion. He takes $ 13 million from investors, not $ 100 million. And that’s after … Continue reading The Man Behind SiteSpect’s Rise in Digital Marketing
Sally FalkowJanuary 6, 2015 In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: Contrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making In most cases the company had been aware of the issues for some … Continue reading Online Reputation Management Guide for 2015
