Courtney HuntMarch 7, 2015 As the Digital Era continues to progress, social and digital technologies will become more fully integrated into not just the work we do, but how we do it. Although external applications such as marketing, sales, and customer service have dominated adoption activities and discussions to date (particularly in the context of … Continue reading We’re All Becoming Tech Workers… And We Need to Be Ready
Arline RamirezMarch 6, 2015 The year of 2015 began with a deluge of tech-driven forecasts for businesses. There’s talk about robotic process automation as the trend dives into its experimental stage that the Cloud used to be three years ago. Speaking of the Cloud, SMAC continues to keep marketers and business owners awake. Social media … Continue reading 3 Small Business Tips to Cope with the Digital Olympics in 2015
Julian JohnsMarch 5, 2015 Digitally mature companies win more customers. Not because winning customers is their focus, but because they operate in a manner that is attractive to the customer. For me, there are three easy steps to becoming a digitally mature company: Use digital technologies to transform your customer experience. Ian Cox of the … Continue reading 3 Characteristics of Digitally Mature Companies
Jean SpencerMarch 5, 2015 Last month we published “How to Allocate Your B2B Marketing Budget,” but we may have spoken too soon. Oracle and Econsultancy just released their 2015 report, with new numbers and trends. But if reading an epic, 63-page report isn’t how you want to spend your lunch hour, I’ve summarized the main … Continue reading Digital Marketing Spend Dominates Budgets In 2015
Jay MalcomMarch 5, 2015 We’ve said it before, and we’ll say it again. Learning doesn’t stop when training ends. One-and-done training isn’t effective. Learning needs to be continuous in order to successfully impart knowledge on an audience and achieve desired behavioral change. And, if that wasn’t enough, there additional benefits to an ongoing eLearning program. … Continue reading Fostering Motivation & Self-Sufficiency With Ongoing eLearning
Does your company have a presence at an upcoming trade show or similar event? If so, columnist Timothy Carter has tips for maximizing your event marketing with social media. Timothy Carter on March 5, 2015 Social media and event marketing are like peanut butter and jelly — they are great together. In this digital age, … Continue reading 14 Tips To Incorporate Social Media Into Event Marketing
Harmony MajorMarch 4, 2015 All of the most successful digital marketing campaigns have one thing in common: The entire campaign, from initial advertisement to final website landing page, is fully cohesive. Because its components are linked together in a relevant, obvious way, your prospects know what to expect and are therefore satisfied when later stages … Continue reading The #1 Reason Most Digital Marketing Campaigns Fail: Pt. 1
Eric HammisMarch 4, 2015 This month, we’ve been focusing on some of the tools we use here at 3Sixty Interactive to help with our online marketing. As I look through our recent posts, a majority of them have one thing in common — driving traffic. Most of your tools should have that in common for … Continue reading 3 Simple Steps For Driving Traffic To Your Website
Jomer GregorioMarch 3, 2015 If you think Digital Marketing is not a big thing…. Think again! Last year, AD spending on the Internet already overtook advertising on television and cable networks. Traditional advertising doesn’t have that much power anymore in a world where multi-channel digital marketing is increasing by as much as 137%, backed by … Continue reading Top 10 Benefits of Digital Marketing for Small Business (Infographic)
Warren KnightMarch 4, 2015 Digital marketing for a small business is the marketing of a product/service using a number of different channels to reach new, and current customers. Posting on Facebook, sending a tweet and sharing a photo on Instagram are just three, simple ways to utilise organic traffic. As a small business, there are other … Continue reading What is Digital Marketing for a Small Business?
