Contributor Leslie Weller explores the six reasons DRM policies fail and how these failures can be detrimental to your business. Leslie Weller on March 2, 2015 at 9:45 am Who owns the rights to the creative works you’re using? Compliance with copyright and license agreements for creative content is something every marketer should be knowledgeable … Continue reading What Every Marketer Needs To Know About Digital Rights Management
Category Archives: Digital Marketing
What You Don’t Know About Location Targeting And Attribution Will Hurt You
Reasons why marketers should attend Local Search Advantage @SMX West. Greg Sterling on February 27, 2015 Roughly 15 years since I started writing about digital marketing, I’m still amazed that large numbers of marketers still don’t fully understand the importance of location and location-based targeting. Over the past 18 months, chiefly because of mobile, things … Continue reading What You Don’t Know About Location Targeting And Attribution Will Hurt You
The Promise and Peril of Digital Technology
Chris HortonFebruary 27, 2015 Since the dawn of recorded history (and likely before), pundits and pontificators have warned of the promise and peril of new technologies. I recently had occasion to reflect on the dualistic nature of technology firsthand when faced with the dilemma of how to spend a few hours of free time the … Continue reading The Promise and Peril of Digital Technology
4 Ways You Can Update Your Job Skills
Lauren RileyFebruary 27, 2015 During your career, you might come to a point where you feel that your skills aren’t keeping up with the fast, ever-changing pace of the industry – and this is especially true in digital. Whether it’s a new tool that you’re not familiar with, a search algorithm you’re struggling to grasp … Continue reading 4 Ways You Can Update Your Job Skills
Can Digital Marketing Be Both Effective and Scalable?
Zac HeiseyFebruary 26, 2015 Spoiler alert: the answer is “Yes!” But, it takes careful planning and execution in order to make it happen. It also requires us to rethink how we define both “effective” and “scalable” against the backdrop of an ever-changing digital marketing landscape. What Effective, Scalable Digital Marketing Used to Look Like Way back … Continue reading Can Digital Marketing Be Both Effective and Scalable?
26 Confidence-Boosting Digital Marketing Terms
Anna ColibriFebruary 24, 2015 Beautiful Positioning by Jasper Johns There’s something really thrilling, deeply liberating, and very useful about understanding colleagues, leads, and clients when they are talking about marketing. To help ensure you feel confident about when talking about marketing, I have compiled a list of marketing terms you’ll be glad you know. Marketing. … Continue reading 26 Confidence-Boosting Digital Marketing Terms
Thoughts on Digital Inflection Points, or, Don’t Wait For Your Customers
If you’ve heard me speak about digital marketing or social media strategies, you’ve heard me use the phrase “inflection point” when describing the growth of the web. That growth (and those inflection points) have impacted not just how we communicate online, but also in how business is done through digital marketing. Most importantly, these inflection … Continue reading Thoughts on Digital Inflection Points, or, Don’t Wait For Your Customers
5 Compelling Reasons To Ramp Up Your Digital Marketing Strategy
Larisa BedgoodFebruary 23, 2015 Most consumers shop across multiple channels – in fact, a whopping 72% want to connect and engage with brands through digital channels. Most businesses have made or are beginning to make the transition to better engage today’s digital consumers. Offline must be integrated with online methods, consumer data must be collected … Continue reading 5 Compelling Reasons To Ramp Up Your Digital Marketing Strategy
Under the Radar Digital Trends You Need to Know About
Business.comFebruary 21, 2015 You don’t have to be trendy to get in front of and profit big from a trend. I brought together an eclectic group to open your mind about digital trends you’re probably not aware of but they’re affecting your business. Or they’re lost opportunities if you stay in the dark about … Continue reading Under the Radar Digital Trends You Need to Know About
Understand Customer Buying Behaviour in Retailing & Plan Digital Marketing Strategy
Gaurav AgarwalFebruary 21, 2015 Is your B2C brand planning on launching an ecommerce store? Or do you already have one, but aren’t seeing the expected performance. Read on for an awesome online tool to boost your strategy and kick start sales! The first thing that you need to do is set out your Online Marketing … Continue reading Understand Customer Buying Behaviour in Retailing & Plan Digital Marketing Strategy
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