Angela Hausman, PhDMarch 20, 2015 Copyright: neyro2008 / 123RF Stock Photo Marketing integration is a key factor in optimizing market performance, yet a recent study of nearly 1000 marketers found poor digital marketing integration across channels. According to a recent report by Oracle Marketing Cloud and Econsultancy (see infographic below for details), marketers report poor … Continue reading Mind The Gaps: Gaps In Digital Marketing Integration [Infographic]
Eric HammisMarch 19, 2015 When you hear the term March Madness, you probably instantly think of basketball. When marketers hear the term March Madness, they instantly think of the word opportunity. Every year, when March rolls around, college basketball players from around the country lace up their shoes and gear up for another run at … Continue reading March Madness And Digital Marketing (Infographic)
Mike MoranMarch 17, 2015 When I teach introductory digital marketing classes, it always makes me bring my thinking down to the basics–the keys to succeeding at digital marketing. I’ve taught classes at Rutgers University for their Mini-MBA program several times, and I always enjoy it because of the interesting students I meet. Because my class … Continue reading Digital Marketing Success: Do You Have The One Thing?
Jordie BlackMarch 16, 2015 With the shift in the search marketing (SEO) landscape over recent years away from heavy focuses on keyword optimisation, it is high time for all digital marketing functions to become key elements of an SEO strategy, and for other marketing (including offline) functions to also support growth in website traffic. Is … Continue reading How to Approach Digital Marketing in 2015
Mike RastielloMarch 16, 2015 Over my 5 years at LyntonWeb I’ve helped launch hundreds of new website, and that’s not an exaggeration. When launching a new site, you need to update the DNS to point the domain name to the new server (if there is one; there usually is for us). Wait, “what is DNS?”, you’re probably … Continue reading Don’t Be Foolish With Your Domain Name
Steven TulmanMarch 16, 2015 Let’s start by setting the scene. You have a successful business, well at least you did until recently, but over that last few years, you’ve noticed fewer new customers coming through your doors. After thorough research, you find out that you just aren’t reaching your target audience anymore. Once you’ve recovered … Continue reading Go Digital or Go Home!
Alex DittyMarch 16, 2015 Do you know how Owned, Earned & Paid Media impact your social media marketing? To be a successful social media marketer you need to understand the different forms of media that go into smart social strategies and how to best leverage each. The three different types; owned, earned and paid media, … Continue reading Owned, Earned Paid Media and Social Media Marketing
Columnist and co-author of “Taking Down Goliath” Kevin Ryan explains how small businesses can use digital marketing to their best advantage. Kevin Ryan on March 13, 2015 Less is more. Small is beautiful. Content is king. Automation rules. If you take any cliché and tie it in with a cloud full of the latest contrived digital … Continue reading How David Can Take Goliath With Digital Marketing Every Time
Lindsey GroepperMarch 10, 2015 At BLASTmedia, we work with a lot of clients whose target audience is high-level marketers. On top of being marketers ourselves, we’re always on the hunt for learning opportunities that help us – and our clients – better connect with customers and share new ways to tell our brand stories. Now … Continue reading Calendar Check: Five Can’t-Miss Spring Events for Modern Marketers
Blaise LuceyMarch 10, 2015 On average, how many banner ads do you see a month? Or a day? What about sponsored search results or emails from brands? If you’re like most people, you probably don’t know. Worse, you probably can’t even remember them. Digital marketing is broken. Marketers keep pushing the same messages through the … Continue reading Digital Marketing + Customers = Trust Issues [Infographic]
