Brian HansfordJanuary 7, 2015 More Focus Needed on the CMO and CEO Relationship CMO’s are the Stretch Armstrong of business, especially with B2B tech companies where they get pulled and twisted in multiple directions. CMO’s develop market strategy and manage new channels of customer engagement and identify new opportunities for core innovations. CMO’s have to … Continue reading More Focus Needed on the CMO and CEO Relationship (and Less CIO)
Category Archives: Customer Relationship Managemnet
Can Your Customers Find You?
Laura DonovanJanuary 7, 2015 90% of consumers do not want to be sold to – they want to find the vendors when they need them. Almost all B2B and B2C purchasing decisions (with the possible exception of groceries) are begun online. In fact, Social Media Today reports that the average B2B buyer checks around 10 … Continue reading Can Your Customers Find You?
Online Reputation Management Guide for 2015
Sally FalkowJanuary 6, 2015 In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: Contrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making In most cases the company had been aware of the issues for some … Continue reading Online Reputation Management Guide for 2015
How to Give Customers A Personal, “Coffee Shop” Experience on Your Site
Rachel SerpaJanuary 6, 2015 Ask anyone and he or she will probably tell you: yes, Starbucks makes a mean latte. The lattes, however, are only part of the reason why coffee lovers across the globe line up at their local Starbucks on a regular basis. If you’re a frequent customer, the baristas will greet you … Continue reading How to Give Customers A Personal, “Coffee Shop” Experience on Your Site
5 Tips for Creating a Killer Call-to-Action
Olivia ColeJanuary 6, 2015 Marketers spend a lot of time focusing on creating awesome content—as they should. After all, statistics show that content remains an integral part to successful marketing campaigns. The same goes for paid search and social media: as marketers, we have a thousand different moving pieces that make up our overall strategy. … Continue reading 5 Tips for Creating a Killer Call-to-Action
Three Things Small Businesses Must Do To Increase Word of Mouth and Improve Customer Communication in 2015
Scott BarnettJanuary 5, 2015 Welcome to 2015! One of my favorite things about January is the end of all the prediction posts and polls. With that said, it was interesting to see how many people and polls predicted that the top two needs for small and local business owners were increasing word of mouth and … Continue reading Three Things Small Businesses Must Do To Increase Word of Mouth and Improve Customer Communication in 2015
Website Holiday Housekeeping Tips to Keep Shoppers Shopping
Janette SpeyerJanuary 2, 2015 Shoppers looked to the Internet for their holiday purchases. With a tsunami of promos geared to the online space, how could they not “shop online and save?” The first order of marketing cleanup for any business should be to get their website sanitized, “promo-tised” and optimized for search asap. Why? Because … Continue reading Website Holiday Housekeeping Tips to Keep Shoppers Shopping
How to Create a Powerful User Experience on Your Ecommerce Site
Business.comJanuary 3, 2015 Online shopping is becoming an increasingly popular outlet for shoppers to flock to. With 40 percent of the global online user base involved in online purchases, and sales increasing by almost 20 percent; businesses are shifting their attention to ecommerce platforms. This market change makes for a highly competitive environment since your … Continue reading How to Create a Powerful User Experience on Your Ecommerce Site
5 Simple Ways to Engage Your Customers Through Instagram
Gabby SantiJanuary 2, 2015 Why do I love shopping small? Small businesses have always offered me unique and memorable experiences. The owners care about their customers and work directly with you to make sure you are satisfied with every purchase you make. But these memorable experiences shouldn’t only occur during in-store interactions. You also need … Continue reading 5 Simple Ways to Engage Your Customers Through Instagram
Yeah, I Know: Relationships Are Important
Candis CookJanuary 2, 2015 Everyone agrees that relationships are important to success. The challenge lies in operating a business based on building successful, effective relationships. It’s pretty easy to view our individual relationships, and consider how to nurture them and understand how and why they impact our success. When we take it to a broader … Continue reading Yeah, I Know: Relationships Are Important
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Rule of 3: Managing Your B2B Web Leads
