Jesse Noyes November 19, 2014 “Should we start a blog?” I’ve heard this question many, many times. And my answer is uniform: “It depends…” Behind the launch of just about every corporate blog is a laundry list of good intentions. Companies want to engage customers, “humanize” the brand, communicate more regularly, and drive conversions … Continue reading Why Good Blogs Go Bad
Allison Tetreault November 18, 2014 I follow a few key topics on Quora, and I try to answer a question over there at least once a week. My inclination is to answer B2B inside sales and sales topics, since AG Salesworks has such an arsenal of resources for everyone. But every so often, I … Continue reading 4 Blogging Best Practices for B2B SaaS Start-Up Companies
Shelley Pringle November 17, 2014 According to a 2013 Technorati study, blogs are one of the most important online sources of purchase influence. In fact, they ranked third after retail and brand sites—well above online magazines and news sites. If you’re launching a new product or service, it therefore makes sense to include blogger outreach … Continue reading Blogger Outreach Versus Media Relations: What Marketers Need To Know
Columnist Arnie Kuenn presents some helpful tips for all of you out there that do not have a content marketing budget of $1 million or more. Sorry, Coke. Arnie Kuenn on November 17, 2014 There are many misconceptions about how companies are “supposed” to implement content marketing. And in a perfect world, with a hefty … Continue reading Stop Wasting Time & Money On Your Content Marketing
Linda Dessau November 17, 2014 A blog post excerpt is a brief summary of your blog post. Depending on your blog settings, this text is displayed in lists of posts and pages, such as: Search results pages – both on your own site and on search engines such as Google Category pages – if … Continue reading How To Customize Your Blog Post Excerpt To Attract More Readers
The Social Mediator November 15, 2014 “Content is king” is the age-old phrase when it comes to social media marketing and I’m sure it was coined by a marketing whizz. The truth is that social media content provides the foundation of a thriving social presence but that can only go so far, especially if you’re … Continue reading Social Media Content vs Interaction
By Manny Wald, Published November 14, 2014 A lead generation form on your website is a great way to get new business. But if you allow spambots, or automated programs, to fill out your forms, you’ll have a stack of useless leads to sift through. Spambots are bad for everyone involved with online lead generation. … Continue reading 5 Ways To Block The Bots
By Marie Alonso, Published November 13, 2014 Content is a commodity – it’s valuable. To enhance your content, and boost your brand, a cross-platform approach to content generation should be evaluated. What is your content trying to achieve for your brand? Does your content reflect the expertise and philosophy your brand promotes across all marketing … Continue reading Who Are You? 3 Strategies To Brand Power Your Content
By Katrina Pfannkuch, Published November 14, 2014 One of the biggest advantages of online marketing in a tight, competitive market is a company’s ability to quickly produce and distribute relevant, timely content that grabs the attention of customers. And now that 2015 is just around the corner, many marketers are reviewing their successes and failures … Continue reading 10 Stats That Will Impact Your 2015 Content Strategy
By Liz Papagni, Published November 13, 2014 Are you even aware how important content is to your brand? And not just the content on your website, though that’s probably the most important. Any message you release to the world has an impact on your brand. To control your brand story, you must have complete control … Continue reading The Power Of Compelling Content And Your Brand
