by Loren McDonald, Novemebr 13, 2014 With Google’s recent launch of its Inbox email client (still invite-only at this writing), everyone is rushing to declare what this means for subscribers and marketers. Excuse me if I yawn. Who knows whether Inbox will get more traction than other client configurations trying to change how we use … Continue reading It’s Not The Client, It’s The Context (And More)
Category Archives: Content Marketing
What Parenting Taught Me About Content Marketing
By Andrew Lawton, Published November 12, 2014 Let me start by saying that I love my two kids more than anything in the world… Henry, 5 and Jenny, 3. They were both crying two minutes before this photo was taken. …but I’ll also tell you this: don’t have kids. Let me rephrase: do lots of … Continue reading What Parenting Taught Me About Content Marketing
12 Business Content Marketing Tools To Power Your Content Flow
by Sameer Panjwani November 11th, 2014 Content marketers face two big challenges: Producing enough content Producing powerful content that helps take a business to the next level Let’s face it. Generating an unending stream of fresh, unique and valuable content is a big task. You could spend hours on a blog post or infographic that … Continue reading 12 Business Content Marketing Tools To Power Your Content Flow
10 Top Content Promotion Tools and Services
By Brad Kuenn, Published November 11, 2014 Even if you create the absolute best content out there, how do you reach the people that want it? Publishing articles or content on your blog is only part of the process – brands must also effectively promote it and attract your target audience to a product or … Continue reading 10 Top Content Promotion Tools and Services
5 Productivity Tips And Tools For Lazy Content Marketers
By Dan Shewan, Published November 11, 2014 In the American workplace, few things are valued as highly, or pursued as aggressively, as productivity. On average, Americans work more hours than just about any other industrialized nation in the world. They spend more hours at the office, take fewer vacations, and even go to work when … Continue reading 5 Productivity Tips And Tools For Lazy Content Marketers
How to Master the 4Ps of Content Marketing in 2015
by Heba Hosny November 10th, 2014 How are you planning to align your 2015 content marketing strategy to your overall business objectives? How can you make the most out of your hits and misses in 2014 when crafting your content marketing plan for 2015? What are the key trends of content marketing in 2015 that … Continue reading How to Master the 4Ps of Content Marketing in 2015
6 Reasons To Leverage Webinars In Your Content Marketing Program
By Tim Asimos, Published November 7, 2014 Webinars are a powerful and effective tool for content marketing. In a recent study from Content Marketing Institute and Marketing Profs, B2B marketers ranked webinars as the second-most effective content marketing tactic, following closely behind in-person events. The very nature of webinars makes them an ideal tactic for … Continue reading 6 Reasons To Leverage Webinars In Your Content Marketing Program
10 Marketing Bloggers You Need to Start Folllowing
By William Comcowich, Published November 7, 2014 By now, most marketers can identify the major influencers in their industry. Big names include Lee Odden, Guy Kawasaki, Brian Solis, Chris Brogan, Seth Godin, Neil Patel, Heidi Cohen, etc. These marketing influencers have earned their enviable reputations by freely sharing their original and valuable insights. As a … Continue reading 10 Marketing Bloggers You Need to Start Folllowing
How to Attract Your Audience with Awesome Marketing Content (Part 2)
By Nancy Lambert, Published November 7, 2014 In part one of this article I talked about the importance of developing buyer personas to help understand what triggers your buyers to start researching solutions to a problem. By understanding the steps your buyers take in their decision-making process you can more effectively move your prospects through … Continue reading How to Attract Your Audience with Awesome Marketing Content (Part 2)
7 Fundamentals to Build a Content Marketing Competency
By Gerardo A. Dada, Published November 6, 2014 This post appeared first as a contribution to Kapost’s Marketter blog – http://marketeer.kapost.com/content-marketing-competency/ For most marketers, content marketing is a priority. If you are in this camp, perhaps you have been thinking about how to build a content marketing machine. It is not easy. Most marketing teams … Continue reading 7 Fundamentals to Build a Content Marketing Competency
Random Posts on Content Marketing
Content generation outpaces other applications of AI for marketers
Mamas, don’t let your babies grow up to be founders!
8 Recruitment Software Tools That Speed Up Your Day [Infographic]
The Importance of Professional Development [Infographic]
Step up your email personalization game
Is Your Content Marketing Campaign Effective? [Infographic]
Hollywood Strikes: Netflix’s AI Job Listing Sparks Outrage
