by Laurie Sullivan @lauriesullivan, (July 08, 2016) Two-thirds of CMOs are now responsible for customer experience — keeping consumers happy, satisfied and connected with the brands, not just driving them to products and services, according to a report from Forrester Research released this week. Sheryl Pattek, VP, CMO executive partner at Forrester Research, said organizations … Continue reading CMOs Take Responsibility For Customer Experience
by Amber Callan June 6, 2016 Follow @ambermcallanJune 6, 2016 With countless articles instructing marketers to create great content, many companies now have more eBooks, whitepapers, infographics and blog posts than they know what to do with! Creating content is just one of the first steps in digital marketing. If you’re not promoting content correctly, … Continue reading Top 6 Ways to Promote Great Content
by Emily Ahlbum May 15, 2016 Follow @emilyahlbumMay 15, 2016 It’s no secret that WordPress is the leader of the CMS pack. So much that Google often expresses their love for this powerful CMS. However, there are still many who feel it doesn’t hold up to it’s other counterparts, such as Drupal. While WordPress and … Continue reading 3 Major Drupal Drawbacks
How do you know if your social data efforts are making an impact on your business? Columnist Will McInnes outlines some key performance indicators that will help you know if you’re making a difference. Will McInnes on March 25, 2016 So you say you’re a socially savvy marketer — and you’re checking the boxes … Continue reading The 5 KPIs that define a successful social CMO
By Bernadette Coleman March 23rd, 2016 When it comes to local SEO, creative local content is one of the best tools to get people engaged with a brand or business. A business’s content marketing strategy should include the consistent production of various types of local-focused content. Appearing in organic local search results is a direct product … Continue reading Unlocking The Power Of Local Content To Drive Engagement And Increase Revenue
by Mari Kane March 6, 2016 Follow @blogsitestudioMarch 6, 2016 For new WordPress users, one of the most confusing blogging actions is working with Categories and Tags. Heck, using Categories and Tags can be confusing for old timers like me. The purpose of Categories and Tags is to corral posts, so readers can find related … Continue reading How Categories and Tags are the Cowboys of Your Posts
by Rich Pearson March 3, 2016March 3, 2016 Ask any CMO what their biggest fear is, and most will tell you it’s keeping up with today’s relentless pace of change. But keeping up can be tricky as the two major drivers pushing change are the growing number of channels available, and the amount of data … Continue reading 7 Ways for CMOs to Keep Up With the Rapid Pace of Change
By Michael Pace March 2nd, 2016 If your blog exists in a narrowly defined niche or, is older than most, you will find it extremely difficult to come up with fresh topics every week. Forcing yourself to write about the same things over and over again will lead to frustration, unoriginal content, or worse, writer’s block. … Continue reading 5 Effective Strategies for Recycling Old Content
by Jake Camacho December 11, 2015December 11, 2015 These high-octane brands have some of the biggest social media presences around. The common thread? An ability to deliver consistently thrilling content. Let’s take a look at how these brands are taking social media from 0 to 100, and what you can learn from all of them … Continue reading How Top Action Brands Create Exhilarating Social Media Content
by Elisa Gabbert December 1, 2015 Follow @egabbertDecember 1, 2015 You know how they say you should shake up your work-out routine from time to time to “shock your body”? (Real talk: I never do this.) The same is true of your keyword research routine – changing up your tools is a great way to … Continue reading 3 Cool New Keyword Tools for Generating Content Ideas
