Brooke B. Sellas — January 25, 2017 Follow @madSMscientist— January 25, 2017 In 2014, we created what we now call The Ultimate Social Media Roadmap (in 2014 it was called the 5 Cs of Social Media). Why the name change? Because roadmaps are essential to get where you’re going. So here’s how to get from … Continue reading The Ultimate Social Media Roadmap: From Content To Conversion
Louis Foong — December 30, 2016 Follow @thealeagroup— December 30, 2016 With the rise of Big Data and more sophisticated strategies, techniques, and technologies, today’s marketing departments have the potential to be a pretty powerful force. Unfortunately, too many companies aren’t taking advantage of that power the way that they could be, as illustrated by … Continue reading The Evolution of the Strategic CMO [Infographic]
Justin Lambert — November 22, 2016 — November 22, 2016 If you need to wear glasses or contact lenses to drive, you suffer from myopia. It’s also known as nearsightedness because your eyes are unable to easily focus on things that are far away while things that are right in front of you are perfectly … Continue reading Content Myopia: Just Because You Know Your Industry Doesn’t Mean Your Prospects Do
By Jonny Ross October 14th, 2016 Content creation is one of the most vital aspects of digital marketing – posting content that will inform, interest and amuse your online audience so that you’re one of the first places they turn to when they go online. This means creating content of a consistently good quality on … Continue reading 7 Top Tools For Content Creators
By Jessica Davis October 6th, 2016 Content marketing is both an art and a science, because it requires a certain formula applied creatively to a host of diverse scenarios. However, the goals of content marketing remain consistent no matter what the use-case. The aim is always to reach as many relevant audience members as possible, and … Continue reading 6 Content Amplification Secrets No One Talks About (& The Tools to Implement Them)
by Tom PickSeptember 6, 2016 With apologies to George Berkeley, if a blog post is published but no one shares it on social media, does it make an impact? As the amount of online content produced each day has exploded over the past few years, it’s become more challenging to grab attention and stand out. … Continue reading How to Get More Blog Traffic – Content Promotion Checklist [Infographic]
Successful brands not only create engaging content, but they also measure the performance of that content. Columnist Jim Yu outlines four steps to help you balance the art and science of content marketing. Jim Yu on August 23, 2016 Half of all B2B and B2C companies say they will increase their spending related to content … Continue reading The art of content creation and the science of measurement
August 4, 2016 When writing website content, you should put yourself in the shoes of your visitor. They’re looking for valuable, interesting and helpful information they can use. If your website gives that to them, they’ll stick around and read more. Here are 7 of the biggest mistakes people make when writing their web content. … Continue reading 7 Content Mistakes You Don’t Want to Make
Columnist Julie Joyce gives us examples of how she uses spark files for content creation ideas that can lead to more links. Julie Joyce on July 20, 2016 What is a spark file? It’s like your own personal and less structured brainstorming session that never ends. I’ve only recently starting calling my mess of … Continue reading Using spark files for content creation
by Austin Iuliano July 18, 2016 Follow @austiniulianoJuly 18, 2016 Why You Want to Piss off Your Audience Yep, I said it, life isn’t all sunshine and rainbows. Especially when it comes to the world of business and social media. Too often as brands and on social media we put on this unique happy persona … Continue reading Why You Want to Piss off Your Audience
