by Elizabeth Wellington November 24, 2015November 24, 2015 What does your content marketing process look like? For many marketers, it goes “idea–>create–>publish–>promote.” While “promote” might be last on that list, it shouldn’t be last in your mind – it makes the rest of the journey worth your while. What’s the use of spending your time … Continue reading 5 Case Studies: Using Interactive Content in Social Media
The offering provides Content Audit and Content Search to rate the content engagement of your site or competitors’. Barry Levine on November 24, 2015 From the Moz Content page Creating content that engages users is no easy trick. To help marketers with that magic, inbound marketing analytics software provider Moz is today announcing its Moz Content … Continue reading Marketing Analytics Firm Moz Adds A New Content Tool
by Rachel Parker November 12, 2015 Follow @resonancecontNovember 12, 2015 Recently I got a call from a marketer who was looking for “the next step” for her brand’s content marketing strategy. Their blog, social media, and email content were humming along, and they really wanted to amp things up and start growing their audience. I … Continue reading 5 Killer Reasons to Offer an E-Book on Your Website
Having the right technology is essential for any marketing strategy, but columnist Alex LePage reminds us that it’s the content that will make or break your advertising campaign. Alex LePage on October 7, 2015 There are three “greats” that are needed for any digital marketing campaign: great technology, great data and great content. A lot … Continue reading The Right Tools Are Critical, But You Can’t Forget The Content!
By Sharon Hurley Hall October 7th, 2015 Do people really care about your content? It used to be that you could tell how people felt because they would tell you by commenting on your blog, but many blogs find that comments are declining and even turn comments off altogether. But now people are interacting with content … Continue reading 11+ Tools To Track Content Engagement
Arik HansonSeptember 18, 2015 For years, what’s been beaten into our head? Drive all social traffic back to our corporate blog and/or web site. We own that content. We can drive leads on our site. We can track user behavior more accurately. Drive all social traffic back to our corporate blog and/or web site. And, … Continue reading Is the Corporate Blog Still Content Marketing’s “Home Base”?
By Jessica Davis|2015-08-19T12:31:34+00:00August 20th, 2015|Content, Social Media Marketing|0 Comments How Is Content Curation Different From Content Creation? Content curation is the process of discovering, collating, and presenting content relevant to a particular topic. The function of content curation and content creation is similar since both aim at using content to engage target audiences on social … Continue reading 10 Priceless & Powerful Content Curation Tools
