Katie SannerMarch 23, 2015 Professional services firms marketing priorities have recently shifted– and with those shifts, research shows that many firms are considering a new website. After all, 80 percent of prospects will look at your website when evaluating several firms. So you want to make sure their first impression is a good one. But … Continue reading Does Your Professional Services Firm Need A High Performance Or A Branding Website?
Category Archives: Branding
9 Tools for Small Business Reputation Management and Brand Monitoring
Ken MuellerMarch 23, 2015 For many small businesses, dealing with an online presence can be a bit daunting. It can take a lot of time to maintain a website and a presence on various social media platforms. Many small businesses find it hard to simply maintain a Facebook page or Twitter account, let alone do … Continue reading 9 Tools for Small Business Reputation Management and Brand Monitoring
3 Ways To Connect Your Brand To A Holiday
Lena PrickettMarch 19, 2015 For many marketers, no matter the title or industry, coming up with the next creative marketing campaign idea can be a struggle. There are a bunch of ways marketers can come up with ideas – you can tie into pop culture, riff off something in the news, set up a few … Continue reading 3 Ways To Connect Your Brand To A Holiday
Full-Filter Branding: Instagram for Business and Carousel Advertising
Business.comMarch 19, 2015 Instagram’s photo and video-sharing social network has recently (and according to many, finally) kicked off a new phase of Instagram for Business with carousel advertising. Supplementing current abilities for advertisers to reach users with their brands, carousel ads will now allow interested users to swipe through a string, or “carousel”, of promotional … Continue reading Full-Filter Branding: Instagram for Business and Carousel Advertising
7 Simple And Effective Ways To Brand Your Business Online
Kim GeorgeMarch 16, 2015 “Your brand is what people say about you when you’re not in the room” – Jeff Bezos, Founder of Amazon As small business owners and entrepreneurs with limited budgets, we do not have the luxury of spending millions of advertising dollars to brand our businesses. Fortunately, and thanks to a fundamental … Continue reading 7 Simple And Effective Ways To Brand Your Business Online
What On Earth Is Meerkat? And Why Should Brands Care?
New live-streaming video app has captured the attention of early adopters; few businesses are using it yet. Martin Beck on March 13, 2015 The Internet loves shiny new toys. And at the moment the newest and shiniest has got to be Meerkat, which in only two weeks since launching has gone from obscure to nearly … Continue reading What On Earth Is Meerkat? And Why Should Brands Care?
How Engaged Leaders Use Mobility To Build Brands & Businesses
Guest columnist and Altimeter CEO Charlene Li discusses how mobile can be leveraged by company leaders to support business objectives, provide excellent customer service, and foster a collaborative work environment. Aaron Strout on March 13, 2015 When I recently learned that author and Altimeter CEO, Charlene Li, had a new book coming out and that she was … Continue reading How Engaged Leaders Use Mobility To Build Brands & Businesses
Powerful Free Traffic Methods For Your Personal Brand
Susan GilbertMarch 12, 2015 A paid traffic generation strategy for your website should come after your brand has tapped into the use of free methods. The recent changes on Google doesn’t mean that these are not still available, and with a few creative strategies can still work well today. How do you rank higher on … Continue reading Powerful Free Traffic Methods For Your Personal Brand
Social Media Secrets To Build Your Personal Brand
Michael BrennerMarch 11, 2015 Brands used to be just for businesses. Companies hired consultants and agencies and spent millions of dollars to determine what color their logo was, what fonts really set them apart, what messages covered the key value of their products. But then the Internet happened. All kinds of information started moving around … Continue reading Social Media Secrets To Build Your Personal Brand
“Brands have more followers on Google+ than on all others together”
by Zoe Summers March 10th, 2015 Zoe Summers Zoe Summers is an experienced Social Media Consultant. One of the Co-Founders of Mass Planner, a social automation software. Before joining the startup world, she worked with big corporations, helping them change the world one step at a time. She loves writing, exploring new sunnier places and … Continue reading “Brands have more followers on Google+ than on all others together”
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