Matthew YeomanApril 8, 2015 Twitter’s claim to fame amongst marketers is its ability to make messages, and the accounts behind them, go viral. This all happens when users push that retweet button and your content goes out again and again – with your @username attached to it. This isn’t what happens on Facebook as it … Continue reading Examples of Effective Branded Tweets – Learn Viral Secrets
Cynthia PriceApril 4, 2015 As more brands become publishers, marketing teams spend an increasing amount of time and effort promoting their thought leaders and promoting earned and owned content. There are many up-and-coming and existing digital marketing tools for promoting content, but one tried and true solution for brand publishers: email. Sure, you’ve probably done … Continue reading 3 Ways Brand Publishers Can Use Email Marketing
Ryan PinkhamApril 4, 2015 You know building awareness for your business is important. But how do you stand out and actually get the attention you need to reach new customers and generate new opportunities? This was the dilemma faced by Davidson & Company, LLP, a full-service accounting firm located in downtown Vancouver. “One of … Continue reading How to Use Email Marketing to Build Brand Awareness
Eric HammisApril 2, 2015 Brand awareness, or as some call it, brand identity, is everywhere you look. Think about your typical start to a day. You might wake up, grab your coffee and take a quick look at the newspaper or your favorite news channel on TV. You have a quick or long commute to … Continue reading How Important Is Brand Identity? (Infographic)
Laurie Sullivan @lauriesullivan, (April 01, 2015) Pranksters roam the Internet in force each April 1, with brands taking to social networks, search engines and YouTube to have a little fun. They even build their own landing pages. Look a little closer at the creativity for each of the pranks and you just might find an underlying … Continue reading April Fools Prank Or Branding Strategy?
Anna RodriguezMarch 31, 2015 When it comes to starting a tech business, it’s not enough to have a great idea for a product or service. The end product may be outstanding but without the proper business to back it up, it will fail to make profit or get the recognition it deserves. Compare this to … Continue reading The Formula to Start Your Tech Business: Make Your Brand Known for Something
Personal Branding BlogMarch 27, 2015 A loyal following is like gold when it comes to building a personal brand. While online marketing is very effective in this process it’s also important to include a strong call-to-action with that, otherwise known as influence or permission marketing. In order to effectively harness the power of this method, … Continue reading Give Your Personal Brand More Visibility with a Strong Call to Action
Business.comMarch 26, 2015 For small and startup businesses, the decision of whether or not to register a trademark can be difficult. Often, the decision is weighing where to spend scarce capital. Money spent on a trademark application may be money spent on marketing instead. Many young companies choose to forego registering their trademarks at early … Continue reading Can You Expedite A Trademark Application?
Denny McCorkleMarch 25, 2015 Successful personal branding and job search requires both social media and physical networking. This blog post offers strategic suggestions for the convergence or grounding of these networking efforts when using Twitter. Sometimes I worry about my marketing students. Yes, many are strategically active on social media, and continue to learn. However, … Continue reading Tweets on the Ground: Optimizing Twitter for Personal Branding
Standalone iOS app enables quick collage creation from camera rolls. Martin Beck on March 23, 2015 Chukcha / Shutterstock.com Instagram released a new app today, Layout, that should prove to be a powerful creative tool for brands. Layout is similar to Hyperlapse, the timelapse app that Instagram released last August, although it’s likely to get … Continue reading “Layout” App From Instagram Makes It Easier For Brands To Build Photo Collages
