Amanda GrinavichMarch 19, 2015 In December, I walked through Twitter’s analytics platform, and today I wanted to take a similar dive into LinkedIn’s free analytics offering. If you run a company page for your business or brand, you may have noticed the little analytics button on your page. Let’s look at what LinkedIn Analytics offers … Continue reading How To Use LinkedIn Analytics
Chelsea VarneyMarch 13, 2015 Things can be difficult to comprehend without context. This statement is particularly true when looking at data relating to your brand – without an in-depth understanding of the industry and competitors, it will be hard to determine where you place and what you need to do to succeed. By monitoring competitors … Continue reading Competitor Analysis: Top Tips For Conducting Competitor Research
New “account home” gives a overall look at Twitter performance; SMBs will be able to promote tweets more quickly. Martin Beck on March 11, 2015 Twitter wants to make it easier to promote your business and see how well your Twitter account is performing. Starting today, you’ll see a redesigned homepage at analytics.twitter.com. The new … Continue reading Twitter Redesigns Analytics Homepage & Brings Quick Promote To Profiles
Angela Hausman, PhDMarch 7, 2015 I ran across a Tweet the other day that looked like this: As a data-driven marketer, I was horrified by the Tweet after spending years convincing clients they needed to use social media analytics to drive their marketing efforts and improve market performance. I immediately jumped to the post and, … Continue reading Are Social Media Analytics Lying to You?
Sites that generate high traffic numbers often use sampling to save on processing time, but columnist Brian Massey notes it’s important to know if your sample is statistically significant. Brian Massey on March 5, 2015 Howdy, ya’ll. Since before our friends in Alaska became the biggest state (by area), we Texans have been saying that … Continue reading Everything’s Bigger In Texas: Sampling & Google Analytics Reports
Katie CooperMarch 5, 2015 Crafting that killer post for a social media channel can leave even the most experienced marketer scratching his or her head. Factor in analytics and measuring the effectiveness of your efforts without a firm grasp of what your business gains from a “like”, and putting together a social strategy can seem … Continue reading Ace the Analytics with Top Social Media Metrics Worth Tracking
Annaliese HenwoodMarch 4, 2015 Is your business blogging? Let me guess: You’re a savvy marketer seeking to branch out from the typical marketing practices you know so well. You’re an experienced marketer who simply wants to give a fresh look at blogging advice. Does one or both of those scenarios fit your description? Regardless, I … Continue reading Is Blogging Right for Your Business? An Analysis
Columnist David Booth argues that if you’re not using web analytics data to drive decisions from the C-suite on down, you’re doing it wrong. David Booth on March 2, 2015 I’ll start with a bold statement: In 2015, you can no longer afford to live with a web analytics deployment that was slapped on by your … Continue reading Strategy Before Code: A Process For Valuable Analytics
Eric HammisMarch 1, 2015 More often that not, we have appointments with potential clients who are having trouble getting any traction with their website. They come to us with this look of desperation and exhaustion, wondering why, oh why, isn’t our site working after all the time and effort we put into it?!?! Of course, … Continue reading Where To Start With Your Analytics
Owen RadfordFebruary 27, 2015 Do you keep track of how many visitors you get on your website every day? Do you keep an eye out for what device they’re on, where they’re coming from, or which pages are the most popular ones for people to visit? Are you looking out for which social network generates … Continue reading A Beginner’s Guide to Google Analytics
