Contributor Alex LePage tells the story of a furniture retailer that leveraged intent data to great benefit. Alex LePage on February 27, 2015 This past summer, the Gartner Group surveyed people some 215 people who are responsible for the digital-commerce strategies within their companies; 59 of the respondents represented retail companies. The study, called “Gartner … Continue reading The Role of Data Analytics in Successful Retail Acquisition Campaigns
Pam DyerFebruary 22, 2015 Want to know what’s working on social media? Word-of-mouth advertising is very powerful. You need to earn the trust of your audience so they will recommend your products or services to their friends. Chances are that you’re already using Facebook, Twitter, and other platforms to create engagement and thought leadership in … Continue reading 9 of the Best Free Social Media Analytics Tools
Mamoun ChaouniFebruary 21, 2015 A business may have the best product or service, but if no one knows about it, how long it stays operational is anyone’s guess. Marketing plays a huge role in building brand awareness, and with marketers becoming large IT spenders, it’s not uncommon for CEOs to demand ROI (return on investment) … Continue reading Web Analytics Secrets : Are You Tracking The Right Metrics ?
