Brian JensenApril 27, 2015 Want to win online? Then there is a lot you can learn from your competitors’ digital marketing strategies, especially those that are currently outperforming you online. Gaining an in-depth understanding into the key strategies being used by your top performing competitors can provide you with the insight and knowledge you need … Continue reading 4 Cool Competitive Analysis Tools Every Digital Marketer Should Use
Alexandra De ClerckApril 22, 2015 It’s important for every Facebook Page manager to have a good understanding of the performance of their Page. Especially today, where Facebook is more and more evolving in an advertising platform, and consequently an advertising budget comes in place, it is necessary to understand what works and where to allocate … Continue reading Which Analytics to Track on Facebook
Pam MooreApril 17, 2015 Many digital and social marketers shy away from data and analytics. The foolish marketers may fear it’s the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. This couldn’t be further from the truth. Smart marketers know that data and … Continue reading 10 Business Reasons Smart Digital Marketers Must Embrace Data And Analytics
If you want to better understand your target audience, both qualitative and quantitative research are key. Columnist Shari Thurow outlines a variety of research methods. Shari Thurow on April 10, 2015 Are both qualitative and quantitative research part of your marketing methodology? They should be. As search marketers, we want to know as much as … Continue reading How To Use Quantitative And Qualitative Data For Search
It’s not just for data scientists anymore. Columnist Brian Massey shows us how to get creative and explore analytics from some unexpected sources. Brian Massey on April 9, 2015 My numbers are down. After spending my last few columns in deep dives on report sampling, tracking account holders, and measuring video, I thought I would … Continue reading 3 Refreshing Ways To Look At Marketing Analytics
Contributor Jane Morgan shares comprehensive advice for ensuring your manual campaign tagging is both consistent and consistently useful. Jane Morgan on April 9, 2015 Want to avoid lumping all your earned editorial links and marketing campaigns into one murky bucket of clicks? Connect Google Analytics with Google AdWords for automatic conversion tracking. For everything else, … Continue reading How To Simplify Manual Campaign Tracking In Google Analytics
William YatesApril 5, 2015 Way back, when I first started in the marketing sector in London UK, one of the first tasks I was involved with at the agency I worked with was the production of a series of ultra-high quality brochures for one of our global clients. Two years after completing this project, I … Continue reading Marketing Performance Analytics: Hello. Is There Anybody Out There?
Pratik DholakiyaApril 3, 2015 The web provides us with a firehose of data and information. The data captured includes: How many visitors to your blog or website, the number of social media shares, what country they visited from and the list goes on and on and on and on! This explosion of data extends into … Continue reading 5 Cool Web Analytics Tools to Spy on Your Website Visitors and Customers
Richard SunleyMarch 25, 2015 Over the last few years, Instagram has taken the social media world by storm. According to Instagram’s press page, the photo based social network now has over 300 million active users per month with 70 million new photos uploaded each day. From friends and family sharing photos of their latest holiday … Continue reading Top 5 Instagram Analytics Tools – With Views From Industry Experts
Navneet KaushalMarch 19, 2015 Learn how can Google Analytics help small businesses. Users can access a website 24 hours and 365 days of the year. We know that the traffic coming to your website plays a crucial role in the ROI. Still, I have seen several small businesses neglecting the analytics part of the website while taking … Continue reading Google Analytics Tips for Small Businesses
