Category Archives: Ad Campaigns

Think Holistically When Determining Your PPC Budget

Many companies don’t worry about their PPC spend as long as they’re making money, but columnist Matt Umbro argues that appropriate budgeting is key to a successful campaign. Matt Umbro on November 20, 2014 In many cases, budgeting for PPC programs is undefined. Projections, goals, and other variables (such as seasonality) aren’t given enough thought … Continue reading Think Holistically When Determining Your PPC Budget →

Care & Feeding Of Creatives

Ad Campaigns

Discover columnist Susan Esparza’s “one weird trick” for preventing ad fatigue. Susan Esparza on November 17, 2014 Display advertising is centered around its ad creative. While the technology and channels used to serve ads are undeniably important, without a killer ad campaign, your marketing is dead in the water. Developing fresh creative and … Continue reading Care & Feeding Of Creatives →

Should You Holiday-ify Your Web Site?

Ad Campaigns

Debi Lewis November 15, 2014 As soon as the Halloween items roll into the clearance section of the store, the winter holiday items roll into place. If you have a brick-and-mortar store, you have to consider whether or not to add any decorations for the winter holidays, but what about your web site? From sales … Continue reading Should You Holiday-ify Your Web Site? →

3 Reasons People Don’t Click on Your Ad

Ad Campaigns

By Zach Heller, Published November 12, 2014 You spend a lot of time and energy creating online ads to lure people to your website. And you likely also spend a lot of money to place those ads on websites where your potential customers are spending time. So why aren’t they clicking? Why aren’t you getting … Continue reading 3 Reasons People Don’t Click on Your Ad →

Developing Crazy Successful Content Promotion

Ad Campaigns

By Kenna Griffin, Published November 9, 2014 Too many news agencies are doing it wrong, even at the ever-connected collegiate media level. That’s right, I just wrote that Millennial news staffs are failing and social media. At least a lot of them are. Pretty brave, huh? Student journalists are publishing news, then using social media … Continue reading Developing Crazy Successful Content Promotion →

5 Ways To Increase Donations This Holiday Season

Ad Campaigns, Customer Relationship Managemnet

By Todd Turner, Published November 4, 2014 The holidays are rapidly approaching and it’s time to step up your nonprofit organization’s marketing game. With a Santa ringing a bell on every corner and fundraiser flyers circulating through the neighborhood at record speed, it’s clear that the spirit of giving is rampant this time of year … Continue reading 5 Ways To Increase Donations This Holiday Season →

Doing PPC? Why Your Next $1 Should Be Spent On Facebook Ads

Ad Campaigns

By Zach Etten, Published November 4, 2014 At this point, there’s a good chance that you’re either currently running or have tested advertising on Google Adwords and Bing Ads for your business. This may include search, display, YouTube, remarketing, or various other ad types. Whether you are currently having a lot of success in those … Continue reading Doing PPC? Why Your Next $1 Should Be Spent On Facebook Ads →

Which Google AdWords Conversion Rate Should You Be Tracking?

Ad Campaigns, Sales Guide

By Tommy Landry, Published November 3, 2014 After working with Google AdWords for over a decade, I’ve seen many changes rolled out to their user interface. It seems they make an update nearly every week. Earlier this year, they made a nomenclature change to how data is reported on an account’s AdWords conversion rate. In … Continue reading Which Google AdWords Conversion Rate Should You Be Tracking? →

Long-Form Content And The Art Of Persuasion

Ad Campaigns, Content Marketing

By Diane Thieke, Published November 1, 2014 Long-form content is not only a search darling. It also gives digital marketers options beyond the ubiquitous how-to articles or quick commentaries on local news. With long-form content, brands have a fantastic opportunity to use their digital platforms as a tool for establishing thought leadership and influence. Like … Continue reading Long-Form Content And The Art Of Persuasion →

4 Quick Fixes to Outsmart Your PPC Competition

Ad Campaigns

by Ron Hutchison October 30th, 2014 Depending on your industry, PPC can be a very competitive world. You put in long hours & hard work into your campaigns and yet, your competitors seem to have a constant leg up on you. You’re asking yourself, how can I get my campaigns to stand out from the … Continue reading 4 Quick Fixes to Outsmart Your PPC Competition →